ATLANTA, April 23, 2012 /PRNewswire/ -- Kabbage, Inc., a leading provider of working capital for the SMB market, today announced yet another significant addition to its executive team with the appointment of Victoria Treyger as Chief Marketing Officer. In connection with Treyger's appointment, Kabbage will open an office in San Francisco in order to focus on key strategic partners, build a world-class marketing function, and establish a strong Bay Area presence.
"We have committed ourselves to helping the small business community grow and prosper. To do this, we needed a proven and immensely talented CMO and we found this person in Victoria," said Rob Frohwein, Kabbage Co-Founder & CEO. "Victoria's extensive experience and tremendous success with market leaders in the finance, ecommerce and small business markets will propel Kabbage to new heights."
"Kabbage is one of those rare companies that has identified and executed on a large market opportunity and, in the process, provided a service that benefits not only its customers but the economy as well," said Victoria Treyger. "I'm excited to leverage my experiences across marketing, ecommerce, and high growth companies to aggressively grow the Kabbage technology and data platform that will benefit many new customers."
Treyger was most recently Chief Marketing Officer of RingCentral, the leader in cloud business phone systems. Prior to RingCentral, Victoria held the position of CMO of Travelocity North America where she led the successful launches of opaque hotels, the deals category, an industry leading loyalty program, and significantly expanded customer acquisition by leveraging new online advertising platforms, social media, and mobile. Victoria, along with key agency partners, received the prestigious Bronze Effie Award for Advertising Effectiveness for the integration of social media, PR, TV, and website behind the highly successful 2010 Gnome Adventures campaign. Prior to Travelocity, Victoria led the acquisition and retention channel marketing group for the Fee Services division of American Express. As a general manager at Amazon, she launched and managed multiple new categories, including gifts, out of print books, and premium auctions. Victoria was also part of the founding team that started Amazon's marketplace business that developed the platform to enable merchants to sell through Amazon.com.
About Kabbage, Inc.
Kabbage, Inc., headquartered in Atlanta, Georgia, has pioneered the first financial services data, technology and marketing platform for online businesses, supporting millions of small and medium businesses that make a living selling online. Kabbage leverages data generated through merchant activity across various marketplaces and channels to understand business performance and craft financing options that meet their needs. Kabbage is venture funded and backed by Mohr Davidow Ventures and BlueRun Ventures, with additional investors including: David Bonderman, founder of TPG Capital, Warren Stephens, CEO of Stephens Inc., the UPS Strategic Enterprise Fund, and TriplePoint Ventures. For more information, please visit www.kabbage.com.
SOURCE Kabbage, Inc.