Video and Mobile Ad Networks 2012 - 2014: Path to Media Spend Parity

NEW YORK, Oct. 2, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Video and Mobile Ad Networks 2012 - 2014: Path to Media Spend Parity

http://www.reportlinker.com/p01007800/Video-and-Mobile-Ad-Networks-2012---2014-Path-to-Media-Spend-Parity.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Online_Advertising

Video advertising networks, trafficking platforms and exchanges when evaluated with and compared to mobile counterparts are projected to process, clear and deliver $13.2 billion in 2012 multi-format media spend, detailed in this interdisciplinary sector report. This research report is a data-driven valuation of each sector's performance, based on multi-year contrasting analysis of billed inventory and net revenue accruing to platforms and solutions. Collectively, both sectors are forecast to return $3.6 billion in 2012 net revenue to platform providers. The video clearing/serving sector is forecast at a CAGR of 40.5% (2007 – 2014), while global mobile peers (all formats, including video) are running at a 138.4% CAGR (2009 – 2014). Mobile ad network clearing and serving platforms are expected to reach media spend parity with internet video equivalents by year-end 2014 This report contains detailed billing analysis, inventory fill rates, 3rd party integrations, strategic business partnerships plus inventory sources intersecting and pairing these vibrant media clearing and trafficking technology platforms. Media spend and business model analytics are calculated against total, non-duplicated inventory, sellout rates, CPMs, eCPMs, CPC pricing, in-house vs. 3rd party ad sales, spend by format and participation ranges. Revenue share associated with inventory sales or flat fee ad trafficking CPMs are valued to reach aggregate media spend, growth trajectories, plus net revenue accruing to each platform provider (post any publisher payouts). Video platform entrants analyzed include Adap.tv, AudienceScience, Blinkx, Affine, Adobe Auditude, Freewheel, TREMOR VIDEO, YuMe Inc., SpotXChange, Videology, TubeMogul, adBrite. Adrise, and others. Mobile network and platform entrants include Aditic, AdMarvel, AdFonic, Millennial Media, Jumptap, Amobee, Madvertise, Mobgold, Madhouse, xAd and Nexage, among others. Q & A's augment the report's inventory, media spend, and company operational data analytics. This report is an investment tool for agencies, VCs, consulting firms, marketers, electronics manufacturers and solutions vendors, and provides exacting inventory management, media spend transparency and market trends by format.

TABLE OF CONTENTS:

EXECUTIVE SUMMARY 1

Internet/Online Video and Mobile Ad Networks, Ad Trafficking and Media Clearing Platforms Forecast to Process $13.2 Billion in 2012 Spend 1

CAGR Revenue Comparison: Mobile/Online Ad Networks/Platforms 3

Video Ad Network Inventory eCPM Analysis: 2008 – 2012 4

Mobile Ad Network and Platform CPM and eCPM Analysis 2012 6

eCPM Analysis: European and U.S. Inventory Priced at a Premium Compared to Asia, Africa and Latin America 6

Mobile Ad Networks, Platforms And Exchanges: Ecpm Comparables By Region: 2010 - 2012 7

Internet Video and Mobile Ad Networks/Platforms: $3.5 Billion in 2012 Net Revenue

Mobile ad networks, trafficking and media clearing platforms forecast to surpass internet video counterparts by year-end 2014 8

DIGITAL VIDEO ADVERTISING TERMINOLOGY and DEFINITIONS 10

Internet/Online Video ad networks, platforms 10

Mobile Ad Networks, Platforms 14

SECTION ONE 17

Internet Video and Mobile Ad Networks/Platforms: $3.5 Billion in 2012 Net Revenue 17

Mobile Ad Networks, Trafficking and Media Clearing Platforms Forecast to Surpass Internet Video Counterparts by Year-End 2014 17

Mobile and Video Ad Networks, Platforms: Net Revenue 2009 - 2012 18

Internet/Online Video and Mobile Ad Networks, Ad Trafficking and Media Clearing Platforms Forecast to Process $13.2 Billion in 2012 Spend 21

Mobile and Online Ad Network, Platform, Exchange and Rtb Media Spend: 2009 - 2014 21

CAGR Revenue Comparison: Mobile/Online Ad Networks/Platforms 23

Comparative Media Clearing and Ad Serving Market Dynamics: Internet Video and Mobile Ad Networks, Platforms 2012 24

Global Mobile Inventory Clearing Overview: Market Drivers and Media Spend Dynamics 24

Internet Video Inventory Clearing and Trafficking Overview: Content Choices, Video View Increases and Multi-Screen, 24/7 Continuous Access Accelerating Video Clearing and Ad Serving Market Growth 26

Business and Market Positioning Comparisons 28

Inventory Billing Models and Formats Supported: Video Ad Networks/Platforms 28

Video Advertising Networks, Ad Serving Platforms, Auctions, Exchanges, RTBs, Mediation Layers, SSPs and DSPs 29

Legend: Video Ad Networks, Ad Serving Platforms, Auctions, Exchanges and RTBs: 2012 31

Mobile Ad Networks, Platforms: Inventory Billing Models and Formats Supported 2012

Mobile Advertising Networks, Platforms, Auctions Exchanges and Rtb: Billing Models and Formats Supported 2012 33

Video Ad Networks and Platforms: Reach Analysis 35

Video Advertising Networks, Ad Serving Platforms, Auctions, Exchanges, RTBs, Mediation Layers, SSPs and DSPs 36

Mobile Ad Networks and Platforms: Reach Analysis 38

Mobile Advertising Networks, Platforms, Auctions, Exchanges and RTBs: Reach 2009 - 2012 39

Video Ad Network/Platform Inventory and Serving CPM/eCPM Comparison and Breakout 2012 41

Video Advertising Networks, Ad Serving Platforms, Auctions, Exchanges, RTBs, Mediation Layers, SSPs and DSPs 42

Video Ad Network Inventory eCPM Analysis: 2008 – 2012 44

Video Advertising Networks: Inventory and eCPM Analysis 2008 - 2012 46

In-Banner and Pre Roll Video Inventory eCPMs Running over Ad Serving Platforms Average $7.87 in 2012 47

Video Ad Serving Platforms: 2008 - 2012 49

Mobile Ad Network and Platform CPM and eCPM Analysis 2012 50

Mobile Advertising Networks, Platforms, Auctions, Exchanges and RTBs: Fill Rates and Pricing 2011 – 2012 51

eCPM Analysis: European and U.S. Inventory Priced at a Premium Compared to Asia, Africa and Latin America 53

Mobile Ad Network, Platform eCPMs by Region: 2010 - 2012 55

Internet Video Ad Network and Platform Inventory and Media Spend Duplication Analysis 2012 55

Video Advertising Networks, Ad Serving Platforms, SSPs and DSPs 56

Mobile Ad Network and Platform Inventory and Media Spend Duplication Analysis 2012 58

Mobile Advertising Networks, Platforms, Auctions, Exchanges and RTBs: Inventory Analysis 2009 - 2012 59

Mobile Advertising Network Filled Impressions Delivered by Geographic Region: 2012 62

Mobile Advertising Network Billed Impressions Delivered by Geographic Region: 2012 65

SECTION TWO 67

Video Ad Trafficking Platforms Set to Deliver $5.7 Billion in Multi-Format Media Spend in 2012 67

Comparative Media Spend Associated With Market Segment: 2008 - 2012 69

Video Advertising Networks, Ad Serving Platforms, SSPs and DSPs 71

Legend: Video Advertising Networks, Ad Serving Platforms, SSPs and DSPs 73

Video Ad Networks, Ad Serving Platforms, Auctions and Exchanges to Clear and Deliver $6.2 Billion in 2012 Video Media Spend 74

Video Advertising Networks, Ad Serving Platforms, SSPs and DSPs 78

Video Ad Networks: Media Spend Cleared and Delivered Forecast at $1.3 Billion in 2012, up 85% over 2011 80

Video Advertising Networks: Media Spend Analysis 2008 - 2012 83

Video Ad Network Inventory Analysis 2008 – 2012: Estimated 30% Impression Duplication, 80% Fill Rates in 2012 84

Video Advertising Networks: Inventory and eCPM Analysis 2008 - 2012 87

Video Ad Serving/Trafficking Platforms 89

Video Ad Serving Platforms: 2008 - 2012 92

Video Ad Serving/Trafficking Platforms: 2008 - 2012 94

Video Exchanges and RTBs: Triple-Digital Media Spend Growth 2009 - 2012 95

Video Advertising Auctions, Exchanges and RTBs: 2008 - 2012 97

Social Video Campaign Spend by Platform 98

Social Video Advertising Networks and Platforms: Media Spend 2008 - 2012 99

Over-The-Top Platforms 100

Over-The-Top Video Advertising: Media Spend Analysis 2011 - 2012 101

Video Ad Networks, Ad Trafficking Platforms, Auctions, Exchanges and RTBs Forecast to Earn $1.1 Billion in 2012 Revenue 102

Video Advertising Platforms: Revenue Analysis by Media Clearing/Serving Category 2007 - 2014 105

Post Publisher Payout Topline Revenue Analysis 107

Video Advertising Networks, Ad Serving Platforms, Auctions, Exchanges, RTBs, Mediation Layers, SSPs and DSPs: Revenue Analysis 2007 - 2012 108

Video Advertising Networks, Ad Serving Platforms, Auctions, Exchanges, RTBs, Mediation Layers, SSPs and DSPs 110

Total Platform Revenue: CPM Share Revenue With Platform Licensing, Data, Audience Targeting, Transactions and Usage Fees 2007 – 2014 112

Video Advertising Networks, Ad Serving Platforms, Auctions, Exchanges, RTBs, Mediation Layers, SSPs and DSPs: Platform Revenue Analysis 2007 - 2014 119

Video Ad Trafficking: Scale, Reach, Technology and Integration Specialists 121

Video Ad Serving Platforms: Revenue Analysis 2007 - 2014 124

Video Advertising Networks: Managing the Media Buy and Delivering the Audience 125

Video Advertising Networks: Platform Revenue Analysis 2007 - 2014 128

Auctions, Exchanges and RTBs: Experiencing High Growth 129

Video Auctions, Exchanges and RTBs: Platform Revenue Analysis 2007 - 2014 132

Social Video Ad Campaign Platforms and Networks 133

Social Video Advertising Networks: Platform Revenue Analysis 2007 - 2014 135

Over-The-Top Ad Platforms 136

Over-The-Top Video Advertising Solutions: Platform Revenue Analysis 2007 - 2014 137

Q & A's 138

ADAP.TV 138

ADBRITE 140

ADOBE AUDITUDE 142

adRise 144

AFFINE 146

AUDIENCESCIENCE 148

BLACKARROW 150

BLINKX 153

FREEWHEEL 155

INNOVATE MEDIA/OCULU 158

JUN GROUP 160

LIMELIGHT VIDEO PLATFORM 162

MEDIAMIND (A division of DG) 164

MIXPO 166

POINTROLL 169

ROCKET FUEL 171

ROVION (a unit of Local Corporation) 173

SHARETHROUGH 175

SPOTEXCHANGE 177

TREMOR VIDEO 179

TUBEMOGUL 181

VIDEOLOGY 184

VISIBLE MEASURES 186

YUME INC 188

SECTION THREE 190

Mobile Ad Networks, Auctions, Platforms, Exchanges And Rtbs: Inventory Trends, Growth Drivers And Metrics 190

Mobile Ad Inventory Is Expanding At Double And Triple Digit Rates

190

Global Mobile Ad Network Requests Are Forecast At 5.7 Trillion in 2012 191

Mobile Advertising Networks, Platforms, Auctions, Exchanges and RTBs: Inventory Analysis 2009 - 2012 193

Fill Rates Steadily Improve: 2009 – 2012 200

Mobile Advertising Networks, Platforms, Auctions, Exchanges and RTBs: Fill Rates 2010 - 2012 200

Media Spend Through Ad Networks, Platforms, Auctions and Exchanges Forecast at $5 Billion Globally in 2012 202

Mobile Advertising Networks, Platforms, Auctions, Exchanges and RTBs: Media Spend 2009 - 2012 204

Mobile Advertising Networks, Platforms, Auctions, Exchanges and RTBs: Media Spend Ranking 2009 - 2012 206

Q & A's 208

ADFONIC 208

ADITIC (A Division Of Sofialys) 210

ADMARVEL (A Unit Of Opera Software) 211

ADMODA/ADULTMODA 213

AMOBEE 215

BUZZ CITY 217

CASEE 220

INMOBI 222

JUMPTAP 224

MADHOUSE 225

MADVERTISE 227

MOBCLIX (A Velti Company) 229

MOBGOLD 231

MOGREET 232

MOJIVA 234

NEXAGE 236

TREMOR VIDEO 238

Xad, Inc 240

To order this report:

Online_Advertising Industry: Video and Mobile Ad Networks 2012 - 2014: Path to Media Spend Parity

Nicolas Bombourg
Reportlinker
Email: [email protected]
US: (805)652-2626
Intl: +1 805-652-2626

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