Video and Stills from Bridgestone Europe Available on Bridgestone Announces New Brand Symbol and Corporate Philosophy - New Video Available

Mar 02, 2011, 11:43 ET from

NEW YORK, March 2, 2011 /PRNewswire/ -- Get content from Bridgestone Europe at:

Bridgestone Corporation today unveiled a new Bridgestone symbol and a new brand tagline and announced a refinement of its corporate philosophy, "The Bridgestone Essence", to mark the 80th anniversary of the Bridgestone Group's founding. This enhancement of the Bridgestone symbol and tagline is part of an integrated strategy to further strengthen Bridgestone's brand globally. Available material includes an edited package and stills of the new logo.

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Story Id: 21876