VIDEO and STILLS From Bridgestone Europe Available on Bridgestone Presents Its Innovations and the World Car Awards at the 2011 Geneva Motor Show

Mar 03, 2011, 13:54 ET from

NEW YORK, March 3, 2011 /PRNewswire/ -- Contents from  Bridgestone Europe at:                                                              

Bridgestone presents its innovation zone at the 2011 Geneva Motor Show with its dreams of the future. Star of the show is the 'Half Weight' concept tyre. Never before seen in Europe, the Half Weight is a solution in development for car manufacturers striving to reach stricter fuel consumption targets. Bridgestone also unveiled the new Potenza S001 RFT which provides the superior driving performance of Potenza S001 combined with the added safety of Bridgestone Run Flat technology – a state-of-the-art package that now offers the pleasure of ride comfort comparable to conventional tyres. Available video includes edited packages of the World Car Awards and of the concept tyre on the Nissan Leaf as well as the new Potenza S001 RFT.

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Story Id: 21768