DENVER, Nov. 19, 2014 /PRNewswire/ -- "The Epidemiology Elephant In The Room," a video released by Zen Magnets LLC discrediting the US Consumer Product Safety Commission, obtained immediate viral notoriety upon release. The four-minute YouTube video (http://youtu.be/uLwR81UyceE) gained over 200,000 views within 24 hours of publishing at 1pm on 11/17/2014, and was featured on the reddit.com front page, collecting 4300 points.
From 2009 to 2011, the CPSC has estimated 1700 injuries(1), due to a projection from 72 specific incidents from the NEISS(2) (National Electronic Injury Surveillance System) database. The video challenges the quality of the 72 incidents chosen.
Although the CPSC has already published the ban on sets of small rare earth magnet spheres such as Buckyballs and Zen Magnets, the ban is not live until April 2015. However, the majority of the industry has already been eliminated by CPSC compliance actions. Buckyballs, once the industry leader in magnet spheres, ceased sales in December 2012. At the moment, Zen Magnets is the only US-based company still selling sets of high-powered sculpture to the domestic market through Zenmagnets.com and Neoballs.com.
"Let me be clear: This is the injury count they're basing their entire ban on, and feeding directly into their cost benefit analysis, and yet their method shows a higher injury count for magnet spheres before the product was around," says Shihan Qu, founder of Zen Magnets.
The reddit post(3) that can largely be attributed for the origin of the viral boom has itself collected over 1,900 comments, virtually all of which are against the ban. "They should just sell them as bullets and avoid all of this," writes reddit user franktinsley; the top comment currently at 2046 points.
The end of the program includes a flowchart of the observed CPSC Epidemiology Method, a link the CPSC NEISS audit spreadsheet, links to the rule briefing documents authored by the CPSC, and a full listing the 72 NEISS cases that were attributed to magnet spheres from 2009-2011.
Shihan Qu, Zen Magnets LLC
SOURCE Zen Magnets