VIDEO from LEGO and Synaptic Digital: LEGO DUPLO JAMS Rock the Family Fun at Newport Folk Festival

NEWPORT, R.I., Aug. 3, 2011 /PRNewswire/ -- LEGO Systems, Inc. rocked the kiddie stage at the renowned 2011 Newport Folk Festival™ in Newport, Rhode Island by sponsoring the first dedicated family playspace. Releasing its folk-inspired eighth LEGO® DUPLO® JAMS song, "Barnyard Serenade," the company also kicked off its "Be a Little Jammer" music video contest on Facebook to celebrate the powerful effect of adding music to open-ended playroom fun.

See video from LEGO at: http://inr.synapticdigital.com/lego/duplojams/

To inspire and facilitate so many ways to play with DUPLO bricks, DUPLO JAMS is a free music experience that offers upbeat and inspirational tunes to encourage toddlers and preschoolers to build their imaginations to an original soundtrack that engages creative play. Children sing-along, build and play to catchy tunes while parents will applaud a fresh approach to playroom fun as each month's new release dishes up different ways to learn simple things like colors or the alphabet while encouraging children to build.

"Our LEGO DUPLO brand engages children, and families, in a variety of different ways to explore and play," said Michael McNally, brand relations director for LEGO Systems, Inc. "It was so rewarding to watch families combine hands-on play and music during the Newport Folk Festival and now we're hoping to see the same creativity come out of playrooms across North America with our video contest."

To download DUPLO JAMS, visit the Official LEGO DUPLO JAMS Channel on iTunes, or access them via www.facebook.com/LEGODUPLO, where you can also find and share tips and activities on how to combine music and play in the playroom. Turn up the playroom volume and be among the first to enter our "Be A Little Jammer Video Contest!" To enter, go to the VIDEO CONTEST tab and submit a video of your toddler jamming out by August 31st and you could win a trip to LEGOLAND® Florida.  

LEGO Systems, Inc. is the North American division of The LEGO Group, a privately-held, family-owned company based in Billund, Denmark. Visit www.LEGO.com

LEGO, DUPLO and their logos are trademarks of The LEGO Group. ©2011 The LEGO Group.

Registered journalists can access video, audio, text, graphics and photos at http://www.thenewsmarket.com.

08NY11-0479

SOURCE Synaptic Digital; LEGO Systems Inc.