VIDEO From LEGO Group and Synaptic Digital: LEGO DUPLO and The Rookie Moms Share Tips for Building Playtime Fun

ENFIELD, Conn., Dec. 8, 2010 /PRNewswire/ -- America's number-one preschool construction toy brand, LEGO DUPLO, teamed up with Heather Flett and Whitney Moss, co-founders of parenting blog, RookieMoms.com, to create inspirational tips for moms on how to make the most of play time with their toddlers.

See video from LEGO Group at: http://inr.synapticdigital.com/LEGO_37678

Flett and Moss reveal that one of the top things moms look for in their blog are ideas and suggestions for fun activities and ways to connect with other moms, and that their readers value any and all ideas that are practical and actionable. The Rookie Moms suggest that playgroups are a fun and easy way to add variety to the weekly routine, and give children a chance to play with new or different toys than their own.

"One of the best ways to involve toddlers in group play is to be sure they have a sense of control and purpose, so it's great to choose activities where every child can hold something and contribute it to the play," said Moss. "Construction toys are a great option for playgroups because every child can hold and use the bricks, and there are so many different ways to play with them – children can build on their own but still side-by-side with friends, or they can work together to build a larger structure."

Another tip from the Rookie Moms is to consider the return on investment when selecting toys. While some toys can be big-ticket purchases, thinking about the "cost per play" can make them the best choices when considering their versatility, play value and shelf-life within the playroom.

"Adaptable and fun, DUPLO bricks help toddlers and preschoolers learn and play in so many different ways.

Their simple and straightforward design and functionality tickle a child's curiosity and spur creativity as they explore new and different ways to build and play," said Michael McNally, brand relations director, LEGO Systems, Inc.

Parents can find more information by visiting http://duplo.lego.com and are encouraged to share their playgroup tips on the LEGO DUPLO page on Facebook.

Registered journalists can access video, audio, text, graphics and photos at http://www.thenewsmarket.com.

11SF10-1035

SOURCE Synaptic Digital; LEGO Group