VIDEO from Medialink and 24/Savvy: 24/Savvy Launches Web Community Focused on Lifestyle Not Bank Balance

Jan 11, 2010, 09:30 ET from Medialink from ,24/Savvy

NEW YORK, Jan. 11 /PRNewswire/ -- 24/Savvy (www.24savvy.com), launching January 11, 2010, is a new online community devoted to sharing creative concepts for living a savvy life.  Featuring editorial content, a celebrity webisode series and gift giveaways, 24/Savvy offers members a rich environment to celebrate and share the savvy good life.  24/Savvy, It's About Your Lifestyle.  Not Your Bank Balance.  

See video from 24/Savvy here: http://inr.mediaseed.tv/Savvy_37239

"We believe 'savvy' is about a new mindset -- it's not about trading down, but trading off," says company founder Valerie Donati.  "Savvy doesn't necessarily equal thrift, it just means playing it smart."

The 24/Savvy Web Site

24/Savvy features articles, items and polls on savvy living in fashion, beauty, home design, parenting, travel, food and wine. The site is divided into five sections -- Live It, Get It, Be It, Watch It and Give It -- each of which profiles a unique "savvy" aspect.  30 Regional Lifestyle Contributors will weigh in daily on what is savvy from their city, from Paris to Los Angeles, Chicago to Atlanta.

The 24/Savvy Webisode Series

Hosted by Kathleen Monteleone, the 24/Savvy webisode series will showcase industry experts giving celebrity personalities a Savvy Edit on their home.

The Season One webisode features Margaret Colin of "Gossip Girl" as the series' first celebrity Savvy Edit. Joe Lupo and Jesse Garza of Visual Therapy, and authors of Nothing to Wear? A 5-Step Cure for the Common Closet and Life in Color, will make a "house call" to edit her wardrobe and playroom. The Season One series will run for two months and will feature one new webisode per week.

The 24/Savvy Gifting Program

All member engagements will earn guests Savvy Points toward a Savvy Splurge, given away monthly, and the chance to opt in for Savvy Gifts given away every Friday.

Medialink is a division of The NewsMarket.  Registered journalists can access video, audio, text, graphics and photos at http://www.thenewsmarket.com.

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SOURCE Medialink; 24/Savvy



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