VIDEO from Medialink and General Motors: U.S. Automakers Go Global

The Nation's Largest Automaker Takes its Oldest Brand to a New Level

Jan 11, 2010, 17:30 ET from Medialink from ,General Motors

NEW YORK, Jan. 11 /PRNewswire/ -- After a year of record losses and massive re-structuring, the auto industry is poising itself for a comeback. As part of their reorganization, General Motors, the nation's largest automaker, decided to focus on just four of their eight American brands.

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When it came to the selection process, Chevrolet, Cadillac and GMC were obvious choices due to their large market shares. But with only one hit stateside and an overall lack of popularity, Buick was a somewhat controversial choice. However, as the company looks to build strength globally, their oldest brand will play a key role.

In fact, already popular in China, the latest LaCrosse was designed collaboratively in Detroit and Shanghai. In addition, the new midsize Regal, introduced to America at the LA Auto Show, is a hot seller abroad. And in Europe, the Opel Insignia, based on the Regal, was named the 2009 European Car of the Year.

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SOURCE Medialink; General Motors