VIDEO from Medialink and General Motors: What's in a Name?

How Automakers Come up With the Names That Define a Car's Image

Jan 21, 2010, 16:55 ET from Medialink from ,General Motors

NEW YORK, Jan. 21 /PRNewswire/ -- Every year, dozens of new cars are unveiled at auto shows around the world -- and image can often make or break a debut.  When creating a lasting impression, name recognition is key.

See video from General Motors at: http://inr.mediaseed.tv/oneClip_C/?feed=IpDGTZo7kJYEx5o04vf6liQIGLqLAGwD

With so many competing brands, finding a trademark-able name with global appeal can be challenging. One way to bring instant recognition and equity to a car is to bring back a popular name from the past. Buick brought back the Regal nameplate for 2011 and Chevrolet did the same with Camaro last year. Most mainstream brands use nouns for their cars' monikers, like Equinox, Mustang and Corolla -- while luxury brands utilize alphanumeric designators like Mercedes E350 and Cadillac SRX.

As automakers continue to unveil more "global" cars, experts say consumers should expect to see alphanumeric names and made-up words like the new Chevy Cruze.

Medialink is a division of The NewsMarket.  Registered journalists can access video, audio, text, graphics and photos at http://www.thenewsmarket.com.

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SOURCE Medialink; General Motors



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