VIDEO from Medialink and Longchamp: Kate Moss and Longchamp Celebrate Their Partnership With a Private Party at The Ritz

To celebrate the launch of her first 'Kate Moss for Longchamp' signature collection, Kate Moss invited her many friends to her exclusive Parisian party in the chic, cozy surroundings of The Ritz Club

Jan 29, 2010, 13:24 ET from Medialink from ,Longchamp

NEW YORK, Jan. 29 /PRNewswire/ -- In a "Rock 'n' Glam" decor of zebra stripes referencing the codes of her collection for Longchamp, Kate Moss -- accompanied by the Cassegrain family, who own the famous French house--– welcomed celebrities: Audrey Marnay, Clotilde Courau, les Plasticines, Giambattista Valli, Loulou de la Falaise, Carine Roitfeld, Maryna Linchuk, Frida Gustavsson, Joan Smalls, Jean-Marc Barr, Anna Cleveland… In all, there were more than 700 guests -- models, actors, singers, stylists -- a roll-call of A-listers from the fashion world and beyond.

See video from Longchamp at: http://inr.mediaseed.tv/Longchamp_37283

For Jean Cassegrain, CEO of Longchamp, and Sophie Delafontaine, Artistic Director, the party was also an opportunity to play host to the French and international press and leading figures from the world of business. The Kate Moss for Longchamp collection was unveiled on a wall of moving images, its glamorous designs fusing Kate's inimitable style and personality with the savoir-faire of Longchamp.

A live performance by London duo Queens of Noize, who are friends of Kate, kept the dance floor moving well into the early hours. This was indeed an evening to remember!

Founded in Paris in 1948 by Jean Cassegrain, Longchamp originally specialized in leather-covered pipes. The company, which is still owned and run by the Cassegrain family, later diversified into luggage, handbags and accessories, achieving worldwide success with the launch of its legendary Le Pliage® folding bags in 1993. Since then, Longchamp has asserted its fashion credentials with high-profile advertising campaigns, the creation of internationally desirable It-bags like the Legende, the Cosmos and the Gatsby, and the launch of a complete ready-to-wear collection. Combining affordable luxury with French flair and craftsmanship, Longchamp has more than 100 exclusive boutiques worldwide, and is available in some 2,000 multi-brand stores in 90 countries.

Medialink is a division of The NewsMarket.  Registered journalists can access video, audio, text, graphics and photos at http://www.thenewsmarket.com.

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SOURCE Medialink; Longchamp



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