VIDEO From Purina Available on Purina One® beyOnd Gives Away $1 Million in One Day

Dec 20, 2010, 21:48 ET from

NEW YORK, Dec. 20, 2010 /PRNewswire/ -- See video from Purina at:

To help spread goodness this holiday season and empower consumers to give goodness in ways they might not be able to on their own, Purina ONE® beyOnd™ is giving away $1 Million in ONE day. The campaign took place on Monday, December 20, in celebration of its newest product, beyOnd™. Josh Lucas is teaming up with Purina ONE® to give away hundreds of thousands of dollars in New York to help nonprofit organizations that relate to both people and pets in the New York community and beyond. Available content includes bites and b-roll.

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Story Id: 21050