NEW YORK, March 8, 2011 /PRNewswire/ -- Get content from SCA at:
A majority of women in both emerging and more mature markets view wellbeing as the most important dimension of personal hygiene, even more so than staying healthy. This finding is a main conclusion of the 2011 Hygiene Matters Report - an annual hygiene study commissioned by SCA. Furthermore, the report shows that access to personal hygiene products is essential for women's sense of dignity, identity and self-confidence. For instance, 56 percent of women feel that menstruation makes them feel uncomfortable in social situations. As a result, SCA now starts an online campaign on Facebook with the goal of breaking the menstruation taboo (www.facebook.com/SCA). Through the series of Hygiene Matters Reports, SCA aims to raise awareness among decision makers, experts and the general public of the connection between hygiene, health and wellbeing. Available content includes an edited package.
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