VIDEO from Synaptic Digital and Procter & Gamble: P&G's GIVE HOPE Raises Awareness of Early Detection

CINCINNATI, Sept. 23 /PRNewswire/ -- The Procter & Gamble Company (P&G) (NYSE: PG) launched the third year of its GIVE HOPE program. P&G's GIVE HOPE is a partnership with the National Breast Cancer Foundation, Inc. (NBCF) to raise awareness and educate women about the importance of early detection in helping increase women's chances of survival from breast cancer.

See video from Procter & Gamble at: http://inr.synapticdigital.com/GiveHope_37563

To help P&G consumers use their purchasing power to make a difference and save money, two special editions of the P&G brandSAVER coupon booklet will offer over $160.00 in combined savings for P&G products. For every brandSAVER coupon redeemed from these booklets, a two-cent donation will be made to the National Breast Cancer Foundation, Inc. to help fund education programs across the country. The two GIVE HOPE brandSAVERs will be distributed in newspapers on Sunday, September 26 and Sunday, October 10 to over 55 million homes across the country.

"Dancing with the Stars" judge Carrie Ann Inaba is teaming up with P&G and NBCF for the second year in a row to continue helping spread the word about this program and the importance of early detection.

"I've seen the importance of early detection first hand when my mother was diagnosed with breast cancer two years ago. She was lucky to have caught it early and her cancer is in remission," says Inaba. "I hope other women will hear my story and learn more about early detection and its importance."

One in eight women will be diagnosed with breast cancer in her lifetime. Conducting a breast self-exam at least once a month and getting a mammogram once a year after age 35 are simple preventative measures that can save lives. To help women create and follow their own personalized early detection plan, P&G and NBCF created an interactive early detection website at www.mypinkplan.com. With customized tools and simple digital alerts, women can set up their own plan with reminders to perform self-exams and schedule clinical exams and mammograms.

Registered journalists can access video, audio, text, graphics and photos at http://www.thenewsmarket.com.

10NY10-126449_ Procter & Gamble

SOURCE Synaptic Digital; Procter & Gamble