VIDEO from Synaptic Digital and Sabra: Sabra Dipping Company Launches a Nationwide Taste Intervention, Rescuing Millions from 'The Food Rut'

Fully Integrated Campaign Inspired By New TV Advertising, Social Media, Public Relations and National Experiential Tour

Jun 09, 2010, 09:00 ET from Synaptic Digital from ,Sabra

NEW YORK, June 9 /PRNewswire/ -- Sabra Dipping Company, the leading manufacturer of refrigerated flavored dips, is breaking through the mundane and inspiring millions of Americans to expand their food horizons. The integrated campaign will begin with TV advertising and a national promotion featuring individuals in need of a "taste intervention" allowing Americans to rescue those most deserving. The campaign and all integrated elements online and offline will launch by June 7th, 2010.

See video from Sabra at: http://inr.synapticdigital.com/Sabra_37415

"It happens to the best of us! We've all fallen into a food rut from time to time," said Mina Penna for Sabra Dipping Company. "We sometimes need a little help expanding our culinary horizons and Sabra's new campaign shows how easy it is to do this while providing powerful experiences with our brand."

The integrated campaign will reach millions of consumers through TV, website, online banners, publicity and social media elements.

About Sabra Dipping Company, LLC

Sabra Dipping Company, LLC, is a leader in the refrigerated dips and spreads category and producer of America's top-selling hummus. Sabra's award-winning hummus, available in more than a dozen flavors, and a wide range of authentic, healthy and vegetarian dips and spreads such as Babaganoush, Ratatouille and Turkish Salad can be found nationwide in club stores, supermarkets, specialty retailers and through food service. Sabra is jointly owned by Strauss Ltd and PepsiCo (NYSE: PEP). Visit Sabra at www.sabra.com, on Twitter at www.twitter.com/sabra and on Facebook at www.facebook.com/sabra.

Registered journalists can access video, audio, text, graphics and photos at http://www.thenewsmarket.com.

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SOURCE Synaptic Digital; Sabra



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