Video from UNICEF USA Available on thenewsmarket.com: When You Take Water, Give Water
Mar 15, 2011, 02:11 ET
NEW YORK, March 15, 2011 /PRNewswire/ -- Contents from UNICEF USA at:
'Water, water everywhere but not a drop to drink,' rings terribly true for approximately 900 million people worldwide that lack access to clean water, and nearly half of those are comprised of children. Water-borne disease is the second highest cause of childhood death in the world – killing more than 4,100 children every day. In alignment with the United Nations Millennium Development Goals, UNICEF is working with its partners to reduce the number of people without access to safe water and basic sanitation by 50% by 2015. The first program of its kind, the UNICEF Tap Project has become a dynamic movement that affords everyone the opportunity to help provide the world's children with safe, clean water. Through numerous fundraising and volunteer activities, the UNICEF Tap Project celebrates the clean water we enjoy on a daily basis by encouraging celebrity, restaurant, volunteer, corporate, and government supporters to give this vital resource to children in developing countries. The concept is basic and compelling: "When You Take Water, Give Water." Now in its fifth year, the award-winning UNICEF Tap Project, a nationwide campaign sponsored by the U.S. Fund for UNICEF will return during World Water Week, March 20–26, 2011. During that week, restaurants nationwide will encourage patrons to donate $1 or more for the tap water they usually enjoy for free. Just $1 raised through the program can provide a child with safe water for 40 days. In tandem, volunteers will be supporting their efforts by conducting local fundraising events and activities. Thousands of restaurants, dining patrons, and students, along with corporate, community, celebrity, and government supporters have made the UNICEF Tap Project a powerful national movement. New this year, celebrities who have joined the cause are donating samples of their own tap water to help raise awareness of the world water crisis. Supporters can donate by entering to win a limited edition celebrity "Tap pack". Each $5 donation makes them eligible to win a very special case of customized water bottles. Each bottle in the case contains water drawn from the tap of a different celebrity. Since its inception, the UNICEF Tap Project has raised almost $2.5 million in the U.S. and has helped provide clean water for millions of children globally. UNICEF works in more than 90 countries to improve access to safe water and sanitation in schools and communities, and to promote safe hygiene practices. Over the past 16 years, more than a billion people have gained access to improved drinking water and sanitation facilities thanks to the efforts of UNICEF and its partners. Available content includes soundbites and b-roll.
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