Video Games Commentator Xiao Cang Sets New World Record of 1.5 Billion Views

Popularity of eSports rising in China

Nov 13, 2015, 07:00 ET from T-REX Electronic Sports

SHANGHAI, Nov. 13, 2015 /PRNewswire/ -- The global popularity of League of Legends, an Electronic Sports video game produced in the United States, has surged in recent years, with research showing audience ratings for the League of Legends 2015 World Championship comparable to those of the NBA finals.

45% of the total population of the global gaming enthusiasts come from mainland China, one of whom is gaming commentator Cany Zhang, a.k.a Xiang Ling (Xiao Cang), who currently works for eSports company T-REX. Based on the data from leading Chinese video channels Tencent and Youku, Xiao Cang's video has achieved an incredible 1.5 billion views in two years.

But how is it possible that a games commentator can be that powerful? One explanation is that the increasing availability of online streaming media platforms has been pivotal to the growth and promotion of eSports competitions. Demographically, Major League Gaming has reported a viewership that is 85% male and 15% female. Despite this, some women within eSports are optimistic about the general progress in overcoming the gender imbalance.

According to Xiao Cang, her passion for electronic sports began in 2003, and in 2008, when she finally became established as a professional electronic sports player, she was given the honor of running the torch relay for the Beijing Olympics. The owner of more than 700 videos, she is now an ambassador for the eSports industry and was the winner of the 2007 IronLady Championship.

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T-REX Electronic Sports is a brand new company founded and operated by experienced eSports and entertainment industry figures.

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