Video Streaming Market size is to grow by USD 310.44 billion from 2022 to 2027, Growth is driven by the increased demand for encoders capable of supporting multiple broadcasting formats - Technavio

NEW YORK, June 21, 2023 /PRNewswire/ -- The video streaming market size is set to grow by USD 310.44 billion from 2022 to 2027, progressing at a CAGR of 20.36% during the forecast period. The report offers an up-to-date analysis regarding the current global market scenario, the latest trends and drivers, and the overall market environment. The increased demand for encoders capable of supporting multiple broadcasting formats is a key factor driving the growth of the market.  With their widespread usage in the broadcast industry to ensure precision, control, and accuracy, encoders are experiencing increased demand due to their expanded applications.  The rise of video streaming platforms that deliver various media content over the internet, independent of cable technology, has further boosted the need for encoders. Broadcasting industry players use video encoders to enhance the video quality of their subscribers. Additionally, the growing viewership of OTT-based content has significantly contributed to the increasing demand for encoders in broadcasting applications. Hence, these factors are expected to drive the growth of the video streaming industry during the forecast period. -Here is an Exclusive report talking about Market scenarios with a historical period (2017-2021) and a forecast period (2023-2027). Download Sample Report in minutes!

The video streaming market covers the following areas:

Video Streaming Market Sizing
Video Streaming Market Forecast
Video Streaming Market Analysis

The report on the video streaming market provides a holistic update, market size and forecast, trends, growth drivers, challenges, and vendor analysis. 

Video Streaming Market 2023-2027 - Market Dynamics

Major Trends

• Increasing adoption of cloud-based services is an emerging trend in the market.
• Cloud-based services utilize cloud-based computing to expand capacity, improve functionality, and offer additional services.
• Furthermore, these services grant access to a wide range of specialized features, including live streaming and data migration.
• Video Content Delivery Networks (CDNs) help in identifying crucial application needs, enhancing system scalability and robustness, improving usability and access performance, reducing costs, and providing security and privacy support.
• Hence, the growing acceptance of cloud-based services will drive market growth during the forecast period.

Significant Challenges

• An increase in cases of cyberattacks is a major challenge impeding market growth.
• The rise in cybercriminal activities and the increasing number of malware experts have made cybersecurity a crucial concern.
• In addition, cyberattacks result in significant financial losses and reputational damage for companies.
• For Instance, in October 2021, Sinclair Broadcast Group (SBG), a leading TV station operator in the US, experienced a ransomware attack, leading to disruptions and malfunctions in multiple TV stations nationwide.
• Hence these factors can restrict the growth of the video streaming industry during the forecast period.

Video Streaming Market 2023-2027: Market Segmentation

The music streaming market report extensively covers market segmentation by type (live and non-linear), deployment (cloud and on-premises), and geography (North America, Europe, APAC, South America, and Middle East and Africa). 

The market share growth by the live segment will be significant during the forecast period. The robust fan base of live sports and entertainment events plays a significant role in driving this segment. Moreover, the increasing prevalence of the work-from-home culture has led individuals to seek online platforms and the internet for various purposes such as entertainment, education, and official work. In addition to these factors, the growing digitization efforts undertaken by international sports associations in recent times, combined with the presence of robust cloud infrastructure, contribute to the sustained demand for video streaming services.

This report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources through an analysis of key parameters- View Sample Report

Companies Mentioned

• AgileContent SA
• Akamai Technologies Inc.
• Alphabet Inc.
• Amazon.com Inc.
• Apple Inc.
• Brightcove Inc.
• Cisco Systems Inc.
• Dacast Inc.
• Haivision Systems Inc.
• International Business Machines Corp.
• Kaltura Inc.
• MediaPlatform Inc.
• Netflix Inc.
• Panopto Inc.
• Qumu Corp.
• Sonic Foundry Inc.
• SproutVideo LLC
• The Walt Disney Co.
• VBrick Systems Inc.
• Wowza Media Systems LLC

What`s New for 2023?

• Special coverage on the Russia-Ukraine war; global inflation; recovery analysis from COVID-19; supply chain disruptions, global trade tensions; and risk of recession
• Global competitiveness and key competitor positions
• Market presence across multiple geographical footprints - Strong/Active/Niche/Trivial
• Customization options available as per your business needs
• Access to 17000+ research report subscriptions - Buy the Report!

Vendor Offering

• AgileContent SA - The company offers video streaming services such as a management suite, delivery suite, and AdTech suite.
• Akamai Technologies Inc. - The company offers video streaming services for iOS and Android platforms.
• Brightcove Inc. - The company offers video streaming services for mobile devices and OTT.

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Related Reports:
The online streaming services market is estimated to grow at a CAGR of 19.64% between 2022 and 2027. The size of the market is forecasted to increase by USD 285.46 billion. Furthermore, this report extensively covers market segmentation by revenue (subscription, advertising, and rental), type (online video streaming and online music streaming), and geography (North America, APAC, Europe, South America, and the Middle East and Africa). The rising penetration of smartphones and easy access to the Internet is a key factor driving the growth of the online streaming services market.

The music streaming market size is estimated to grow at a CAGR of 15.67% between 2022 and 2027. The market size is forecast to increase by USD 31,101.37 million. Furthermore, this report extensively covers market segmentation by type (free and paid), end-user (individual users and commercial users), and geography (North America, Europe, APAC, South America, and Middle East and Africa). The increasing preference for music streaming services is a key factor driving the growth of the market.

Table of Content

1 Executive Summary

• 1.1 Market Overview
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Type
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Deployment
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global video streaming market 2017 - 2021 
• Exhibit 18: Historic Market Size – Data Table on Global video streaming market 2017 - 2021 ($ billion)

• 4.2 Type Segment Analysis 2017 - 2021 
• Exhibit 19: Historic Market Size – Type Segment 2017 - 2021 ($ billion)

• 4.3 Deployment Segment Analysis 2017 - 2021 
• Exhibit 20: Historic Market Size – Deployment Segment 2017 - 2021 ($ billion)

• 4.4 Geography Segment Analysis 2017 - 2021 
• Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ billion)

• 4.5 Country Segment Analysis 2017 - 2021 
• Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ billion)

5 Five Forces Analysis

• 5.1 Five forces summary
• Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Type

• 6.1 Market segments
• Exhibit 30: Chart on Type - Market share 2022-2027 (%)
• Exhibit 31: Data Table on Type - Market share 2022-2027 (%)

• 6.2 Comparison by Type
• Exhibit 32: Chart on Comparison by Type
• Exhibit 33: Data Table on Comparison by Type

• 6.3 Live - Market size and forecast 2022-2027 
• Exhibit 34: Chart on Live - Market size and forecast 2022-2027 ($ billion)
• Exhibit 35: Data Table on Live - Market size and forecast 2022-2027 ($ billion)
• Exhibit 36: Chart on Live - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Live - Year-over-year growth 2022-2027 (%)

• 6.4 Non-linear - Market size and forecast 2022-2027 
• Exhibit 38: Chart on Non-linear - Market size and forecast 2022-2027 ($ billion)
• Exhibit 39: Data Table on Non-linear - Market size and forecast 2022-2027 ($ billion)
• Exhibit 40: Chart on Non-linear - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Non-linear - Year-over-year growth 2022-2027 (%)

• 6.5 Market opportunity by Type 
• Exhibit 42: Market opportunity by Type ($ billion)

7 Market Segmentation by Deployment

• 7.1 Market segments
• Exhibit 43: Chart on Deployment - Market share 2022-2027 (%)
• Exhibit 44: Data Table on Deployment - Market share 2022-2027 (%)

• 7.2 Comparison by Deployment 
• Exhibit 45: Chart on Comparison by Deployment
• Exhibit 46: Data Table on Comparison by Deployment

• 7.3 Cloud - Market size and forecast 2022-2027 
• Exhibit 47: Chart on Cloud - Market size and forecast 2022-2027 ($ billion)
• Exhibit 48: Data Table on Cloud - Market size and forecast 2022-2027 ($ billion)
• Exhibit 49: Chart on Cloud - Year-over-year growth 2022-2027 (%)
• Exhibit 50: Data Table on Cloud - Year-over-year growth 2022-2027 (%)

• 7.4 On-premises - Market size and forecast 2022-2027 
• Exhibit 51: Chart on On-premises - Market size and forecast 2022-2027 ($ billion)
• Exhibit 52: Data Table on On-premises - Market size and forecast 2022-2027 ($ billion)
• Exhibit 53: Chart on On-premises - Year-over-year growth 2022-2027 (%)
• Exhibit 54: Data Table on On-premises - Year-over-year growth 2022-2027 (%)

• 7.5 Market opportunity by Deployment 
• Exhibit 55: Market opportunity by Deployment ($ billion)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 56: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 57: Chart on Market share by geography 2022-2027 (%)
• Exhibit 58: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 59: Chart on Geographic comparison
• Exhibit 60: Data Table on Geographic comparison

• 9.3 North America - Market size and forecast 2022-2027 
• Exhibit 61: Chart on North America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 62: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 63: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 64: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 9.4 APAC - Market size and forecast 2022-2027 
• Exhibit 65: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
• Exhibit 66: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
• Exhibit 67: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 68: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 9.5 Europe - Market size and forecast 2022-2027 
• Exhibit 69: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
• Exhibit 70: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
• Exhibit 71: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 72: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 9.6 South America - Market size and forecast 2022-2027 
• Exhibit 73: Chart on South America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 74: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 75: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 76: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 9.7 Middle East and Africa - Market size and forecast 2022-2027 
• Exhibit 77: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
• Exhibit 78: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
• Exhibit 79: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 80: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 9.8 US - Market size and forecast 2022-2027 
• Exhibit 81: Chart on US - Market size and forecast 2022-2027 ($ billion)
• Exhibit 82: Data Table on US - Market size and forecast 2022-2027 ($ billion)
• Exhibit 83: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 84: Data Table on US - Year-over-year growth 2022-2027 (%)

• 9.9 China - Market size and forecast 2022-2027 
• Exhibit 85: Chart on China - Market size and forecast 2022-2027 ($ billion)
• Exhibit 86: Data Table on China - Market size and forecast 2022-2027 ($ billion)
• Exhibit 87: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 88: Data Table on China - Year-over-year growth 2022-2027 (%)

• 9.10 UK - Market size and forecast 2022-2027 
• Exhibit 89: Chart on UK - Market size and forecast 2022-2027 ($ billion)
• Exhibit 90: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
• Exhibit 91: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibit 92: Data Table on UK - Year-over-year growth 2022-2027 (%)

• 9.11 Germany - Market size and forecast 2022-2027 
• Exhibit 93: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
• Exhibit 94: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
• Exhibit 95: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 96: Data Table on Germany - Year-over-year growth 2022-2027 (%)

• 9.12 Japan - Market size and forecast 2022-2027 
• Exhibit 97: Chart on Japan - Market size and forecast 2022-2027 ($ billion)
• Exhibit 98: Data Table on Japan - Market size and forecast 2022-2027 ($ billion)
• Exhibit 99: Chart on Japan - Year-over-year growth 2022-2027 (%)
• Exhibit 100: Data Table on Japan - Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 101: Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges 
• Exhibit 102: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape
• Exhibit 103: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption
• Exhibit 104: Overview on factors of disruption

• 11.4 Industry risks
• Exhibit 105: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered
• Exhibit 106: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 107: Matrix on vendor position and classification

• 12.3 AgileContent SA
• Exhibit 108: AgileContent SA - Overview
• Exhibit 109: AgileContent SA - Product / Service
• Exhibit 110: AgileContent SA - Key offerings

• 12.4 Akamai Technologies Inc. 
• Exhibit 111: Akamai Technologies Inc. - Overview
• Exhibit 112: Akamai Technologies Inc. - Business segments
• Exhibit 113: Akamai Technologies Inc. - Key offerings
• Exhibit 114: Akamai Technologies Inc. - Segment focus

• 12.5 Alphabet Inc.
• Exhibit 115: Alphabet Inc. - Overview
• Exhibit 116: Alphabet Inc. - Business segments
• Exhibit 117: Alphabet Inc. - Key news
• Exhibit 118: Alphabet Inc. - Key offerings
• Exhibit 119: Alphabet Inc. - Segment focus

• 12.6 Amazon.com Inc.
• Exhibit 120: Amazon.com Inc. - Overview
• Exhibit 121: Amazon.com Inc. - Business segments
• Exhibit 122: Amazon.com Inc. - Key news
• Exhibit 123: Amazon.com Inc. - Key offerings
• Exhibit 124: Amazon.com Inc. - Segment focus

• 12.7 Apple Inc.
• Exhibit 125: Apple Inc. - Overview
• Exhibit 126: Apple Inc. - Business segments
• Exhibit 127: Apple Inc. - Key news
• Exhibit 128: Apple Inc. - Key offerings
• Exhibit 129: Apple Inc. - Segment focus

• 12.8 Brightcove Inc.
• Exhibit 130: Brightcove Inc. - Overview
• Exhibit 131: Brightcove Inc. - Product / Service
• Exhibit 132: Brightcove Inc. - Key news
• Exhibit 133: Brightcove Inc. - Key offerings

• 12.9 Cisco Systems Inc.
• Exhibit 134: Cisco Systems Inc. - Overview
• Exhibit 135: Cisco Systems Inc. - Business segments
• Exhibit 136: Cisco Systems Inc. - Key news
• Exhibit 137: Cisco Systems Inc. - Key offerings
• Exhibit 138: Cisco Systems Inc. - Segment focus

• 12.10 Dacast Inc.
• Exhibit 139: Dacast Inc. - Overview
• Exhibit 140: Dacast Inc. - Product / Service
• Exhibit 141: Dacast Inc. - Key offerings

• 12.11 Haivision Systems Inc. 
• Exhibit 142: Haivision Systems Inc. - Overview
• Exhibit 143: Haivision Systems Inc. - Product / Service
• Exhibit 144: Haivision Systems Inc. - Key offerings

• 12.12 Kaltura Inc.
• Exhibit 145: Kaltura Inc. - Overview
• Exhibit 146: Kaltura Inc. - Business segments
• Exhibit 147: Kaltura Inc. - Key offerings
• Exhibit 148: Kaltura Inc. - Segment focus

• 12.13 Netflix Inc.
• Exhibit 149: Netflix Inc. - Overview
• Exhibit 150: Netflix Inc. - Product / Service
• Exhibit 151: Netflix Inc. - Key offerings

• 12.14 Panopto Inc.
• Exhibit 152: Panopto Inc. - Overview
• Exhibit 153: Panopto Inc. - Product / Service
• Exhibit 154: Panopto Inc. - Key offerings

• 12.15 Qumu Corp.
• Exhibit 155: Qumu Corp. - Overview
• Exhibit 156: Qumu Corp. - Product / Service
• Exhibit 157: Qumu Corp. - Key offerings

• 12.16 The Walt Disney Co.
• Exhibit 158: The Walt Disney Co. - Overview
• Exhibit 159: The Walt Disney Co. - Business segments
• Exhibit 160: The Walt Disney Co. - Key offerings
• Exhibit 161: The Walt Disney Co. - Segment focus

• 12.17 Wowza Media Systems LLC 
• Exhibit 162: Wowza Media Systems LLC - Overview
• Exhibit 163: Wowza Media Systems LLC - Product / Service
• Exhibit 164: Wowza Media Systems LLC - Key news
• Exhibit 165: Wowza Media Systems LLC - Key offerings

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist 
• Exhibit 166: Inclusions checklist
• Exhibit 167: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 168: Currency conversion rates for US$

• 13.4 Research methodology
• Exhibit 169: Research methodology
• Exhibit 170: Validation techniques employed for market sizing
• Exhibit 171: Information sources

• 13.5 List of abbreviations 
• Exhibit 172: List of abbreviations

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