VideoMining Develops New Sensing Technology for Anonymous In-Store Behavior Analytics
New hardware and proprietary software create a smart fusion of video and mobile phone tracking for anonymous, in-depth analysis of in-store behavior of shoppers
Jul 16, 2015, 11:09 ET
STATE COLLEGE, Pa., July 16, 2015 /PRNewswire/ -- VideoMining Corp., the leading provider of in-store behavior analytics, announced the development of a new sensing platform called OmniSensr for retail environments. The integrated hardware package combines video, Wi-Fi and Beacon technologies.
The new sensing platform is optimized specifically for anonymous shopper tracking and generation of deep behavior analytics—from store-wide tracking to detailed shelf-level interactions with demographic segmentation. All processing is carried out on-board in real time, eliminating the need for large, elaborate hardware in stores. The resulting cost-effective solution can be deployed in a scalable way in stores of any format.
Employing an Internet-of-Things (IoT) architecture, the sensor's outputs can be seamlessly integrated in a cloud environment with transaction data and other data sources (store map, product layout, promotions, etc.). Key advantages include the ability to provide repeat visitor analytics, much more robust store-wide tracking (compared to any single-technology based approach), trip-type analysis, and brand-level behavior analysis.
In addition to delivering a wide array of shopper behavior analytics, the technology enables powerful mobile location-based marketing solutions. This provides retailers and manufacturers with the ability to serve targeted content to shoppers at the point of decision in the form of promotions and relevant product information.
"VideoMining is committed to bringing the very best technology to the market. This development is another demonstration of our leadership in shopper analytics," said Dr. Rajeev Sharma, Founder & CEO of VideoMining. "We are very excited by the new applications enabled by our OmniSensr and look forward to working with our retail partners to roll-out this powerful new sensing platform."
Dr. Paul J. Shin, Director of Research, said, "We are delighted and view the new solution as the culmination of a long period of research and development. The result is a true multimodal fusion combining the best features of each sensing technology."
Two patents have been filed and several other patent applications are being processed. The sensor is manufactured in the USA. Large-scale deployments start this Fall.
For more information about VideoMining's OmniSensr or range of Shopper Analytics solutions, contact Jeff Hershey at [email protected] or 800.898.9950 x114.
About VideoMining
Headquartered in State College, PA, VideoMining employs patented software to convert in-store video into a rich understanding of shopper behavior and demographics; integrating those learnings with other key data sources to deliver comprehensive, actionable shopper behavior insights. VideoMining's powerful Platform for Retail Optimization provides consumer product manufacturers and retailers unparalleled ability to measure shopper response at each retail touch point with breakthrough automated in-store behavior analytics. The insights gained enable a range of stakeholders to make fact-based marketing and merchandising decisions and optimize their retail strategies.
SOURCE VideoMining Corp.