NEW YORK, Feb. 20, 2011 /PRNewswire/ --
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Preparing the launch that will take place during a press conference on Monday and introducing the new brand BMW has illuminated the HQ with lighting effects and film projections during the night from Saturday to Sunday. The reason for a new sub-brand is the development of the "Mega City Vehicle" that will be introduced in 2013. Available video includes beauty shots of the illumination and statements from Andreas Hofmann, BMW Brand Communication.
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Story Id: 21743