VIDEOS From Fiat Available on thenewsmarket.com: Jeep Celebrates 70 Years of Tradition

NEW YORK, Feb. 21, 2011 /PRNewswire/ -- Get videos from Fiat at:

http://www.thenewsmarket.com/Releases/StoryDetailPage.aspx?GUID=80653337-e284-4a3b-9e68-ba89f5c1ab97

A brand boasting an extraordinary tradition, Jeep has always been able to reinvent itself to offer innovative products marked by a strong personality. Jeep's history started almost 70 years ago when in June 1941 the US Army received the first supply of Willys MA models, the rugged and reliable olive-drab 4x4 vehicle that afterwards would be called Jeep. Some claim that the name came from the slurring of the letters "GP," the military abbreviation for "General Purpose." Others say the vehicle was named for a popular character named "Eugene the Jeep" in the Popeye cartoon strip. Whatever its origin, the name entered into the American lexicon and, for a while, served almost as a generic title for off-road vehicles, while the Jeep itself became an icon of the war. Since 1941, the Jeep name has symbolized a unique family of robust go-anywhere, do-anything vehicles, first developed for military use and, after 1945, continually adapted for a wide variety of civilian applications. Available footage includes heritage shots as well as driving footage of the Grand Cherokee, Cherokee and Compass.

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Story Id: 21751

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