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A year after the alliance between Lancia and Chrysler, the two brands become one, founding a new dynasty that embodies the best of two industrial cultures: the exuberant style, flair for delivering a "stress-free experience" and functionality all associated with the Chrysler brand, coupled with the taste, innovation and love of manufacturing that have always distinguished Lancia. The new Lancia is born, one of the very few brands to offer a range stretching from segment B to that of Large MPVs, and the only car manufacturer in the world to take an original approach to the "premium" car concept by eliminating the divide between aspiration and ownership, ushering us into the arena of "accessible luxury," luxury which is no longer a privilege but a right. Available material includes general views of the press conference.
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Story Id: 21898