VIDEOS from Safeway, Inc. Available on The Building Blocks for Healthier Eating

Mar 09, 2011, 21:47 ET from

NEW YORK, March 9, 2011 /PRNewswire/ -- Get content from Safeway, Inc. at:

These days, consumers are becoming more and more concerned about making healthier food choices. Often, they are inundated with conflicting information and are skeptical of nutrition claims on food packages. In fact, according to a recent survey of more than 1,500 moms, 36% said they are cautious about the claims made on packaging and as many as 41% said not having the time to read all labels in the store is a challenge they face when trying to make informed food choices. Now, Safeway Inc. has launched a new program to simplify the process called SimpleNutrition. It's a unique 'at the shelf' program designed to provide shoppers with a snapshot of key nutrition and ingredient benefits including Organic and Made with Whole Grains. As Nutrition Awareness Month kicks off in March, it is important for families to focus on the nutritional benefits they want and need most in their diets especially as the prevalence of obesity, diabetes and heart disease rises. Available content includes soundbites and b-roll.

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