NEW YORK, Nov. 13, 2014 /PRNewswire/ -- Analyst report issued by Small Cap IR. Viggle Inc. (NASDAQ: VGGL) – Social television, technology that supports communication and social interaction while watching television, or activities related to television content, is an emerging and significant market. Multiple parties have a vested interest in succeeding in this market, including advertising agencies, "second screen" application providers, content and middleware providers, consumers, and television manufacturers. Social television enables the viewer to chat during a television program and provides information about movies, videos, television programs, sporting events, games, actors, etc. According to market research firm ResearchAndMarkets, revenues from the global Social TV market are expected to grow from approximately $151.14 billion in 2012 to $256.44 billion by 2017, an estimated compound annual growth rate (CAGR) of 11.2% over the period.
Viggle Inc. competes in the Social TV market, operating as a mobile and Web-based entertainment marketing platform for media companies, brands, and consumers in the United States. It guides users towards various forms of media consumption with television enhancement, music discovery, entertainment content publishing, and distributed viewing reminders. The company allows its users to play TV shows, share comments through social media, answer trivia questions or polls, chat with friends, play games, or discover more about a show, while watching TV through a free application that works on various types of mobile phones and tablets. Users receive points for each check-in and engagement, and can redeem points through a rewards catalog; including deals and offers, products, sweepstakes, charitable donations, select retail gift cards, and Viggle-branded and other merchandise. Viggle Inc., through its website "wetpaint.com", reports news stories and publishes information content covering top television shows, music, celebrities, entertainment news, and fashion.
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