viihealth Announces Acquisition of Argolife, Life Sciences Salesforce Effectiveness Company
Expands Global Presence - Enhances Capabilities in Multichannel Closed Loop Marketing (CLM)
PHILADELPHIA, July 28, 2016 /PRNewswire/ -- viihealth, Inc., a next-generation Customer Engagement Company dedicated to helping Life Science clients improve business results, has acquired Argolife SAS, a global Multichannel CLM digital content solutions company, and Argonautes Tunisia, SARL, a digital content production and development agency.
This acquisition brings to viihealth, a group of highly experienced experts based in the EMEA region, a leading cloud tool for CLM content authoring, development and change management, and strong relationships with leading Life Science CLM platforms, including Veeva iRep and Nexxus MI. The expansion enables viihealth team to serve global clients more effectively by offering a complete set of customer engagement solutions that integrate seamlessly with the sales process and improve the impact of sales interactions.
Pharma companies benefit from targeted-dynamic sales content and significant reductions in cost and development time needed to create, modify and localize digital presentations without the need for cumbersome manual programming. Increased availability of content assets with dynamic navigation drives field sales utilization of digital content multifold.
"This acquisition is a vital element in our strategy of enhancing field salesforce effectiveness through enhanced production and deployment of relevant Multichannel CLM digital content," stated Sunny Verma, viihealth President and Founder. "We are excited about our future and look forward to teaming with our new Argolife colleagues to offer innovative capabilities that improve business results for our clients."
"This transaction affirms and builds upon our success in helping clients deliver fresh, timely, customer-tailored content right where it's needed most: in the hands of the field rep," said Argolife Chief Operating Officer, Mr. Jean-Michel Renodau. "We are delighted to be a part of the viihealth group and share the commitment to drive field rep adoption of Multichannel CLM digital content for more productive sales interactions."
"Through this acquisition, we deepen both our global expertise and our mobile enterprise collaboration capabilities," said Mark Benthin, viihealth Founder and Chairman. "Our augmented capabilities will provide our customers with state-of-the-art tools and industry-leading expertise to enable more meaningful interactions between field reps and HCPs to drive commercial success worldwide."
About viihealth
viihealth, Inc. is a next-generation Customer Engagement and Digital Solutions Company helping life sciences companies drive commercial success. Our leading mobile-savvy solutions increase salesforce effectiveness and drive increased patient adherence – with deeper impact and faster time-to-market in multiple markets worldwide. www.viihealth.com
About Argolife, a viihealth company
Argolife provides salesforce effectiveness tools and expertise to enable life science companies to increase their commercial effectiveness, decrease time to market of digital content assets, and build stronger field rep-HCP relationships through state-of-the-art content authoring, easier digital content updates, and rapid content localization.
Contact:
USA: Kathy Winder - [email protected]
EU: Jean-Michel Renodau - [email protected]
215-352-3400
PRLog ID: www.prlog.org/12576106
SOURCE viihealth, Inc.
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