Village Naturals Therapy Elevates Self-Care with New Magnesium Chloride Pure Soaking Solutions

EDEN PRAIRIE, Minn., April 1, 2025 /PRNewswire/ -- Village Naturals Therapy continues its 20+ year tradition of raising the bar in self-care with two new bath solutions: Muscle Magnesium Bath Flakes and Calm Magnesium Bath Flakes. Both products harness the power of magnesium chloride and are infused with carefully selected essential oils and minerals to support relaxation, muscle recovery and skin hydration.

"For centuries, magnesium chloride baths have been cherished for their relaxation and wellness benefits," says Michelle Bartlett, Senior Marketing Manager of Product Development at The Village Company. "With our new Magnesium Bath Flakes, we're bringing this time-honored tradition into your home, elevating your self-care routine to help you feel your best—both mind and body."

From an Ancient Salt Lake to your Bath
Village Naturals Therapy's Magnesium Bath Flakes are crafted from 100% natural magnesium chloride, sourced from an ancient salt lake in the Tibetan Plateau. Dissolving quickly in warm water, these fast-absorbing flakes create a soothing soak that helps replenish magnesium levels, relax muscles, improve sleep quality and support skin health with added jojoba oil. Thoughtfully formulated, both products are cruelty-free and free from gluten, phthalates, parabens, MEA, DEA, and TEA.

Formulated to Soothe & Moisturize
Designed to support both muscle recovery and relaxation, Village Naturals Therapy's Magnesium Bath Flakes offer two unique formulas to enhance your self-care routine. Magnesium Muscle Bath Flakes help soothe sore muscles and joints after a tough workout or long day and are infused with an invigorating Eucalyptus and Mint fragrance. For a more tranquil experience, Calm Magnesium Bath Flakes provide a peaceful escape with a Lavender Vanilla fragrance, plus Lavender Essential Oil to nourish and calm. Whether you need to recharge or unwind, these magnesium-infused soaks offer the perfect balance of care for body and mind. 

Step up your Selfcare Routine Today
The new Muscle and Calm Magnesium Bath Flakes are available in 2.5 lb bags for $5.94 at Walmart and on Walmart.com. They can also be purchased directly at villagenaturalstherapy.com and on Amazon.

About The Village Company
The Village Company (TVC) has a long and rich heritage in personal care products. Originally known as Minnetonka, Inc., TVC markets some of the country's most endearing and enduring heritage brands including Mr. Bubble^®, the #1 kids bath brand with #1 kids bubble bath, selling over 8 bottles per minute; Village Naturals Therapy^™ and Village Naturals Bath Shoppe^™ bath products; Soft & Dri^® deodorant; Dep^® hair gel; and Hallu^® bath and shower line. The Village Company's brands are widely distributed through leading retailers in the food, drug, mass and e-commerce channels. Visit thevillagecompany.com to learn more.

SOURCE The Village Company