NATIONAL HARBOR, Md., Jan. 21, 2015 /PRNewswire/ -- Village Tea Company Distribution, Inc, (hereinafter the "Company") a subsidiary of AccelPath, Inc. (OTC/PINK: ACLP), announces a repositioning of the Village Tea Company brand of premium loose leaf tea and tea accessories as a part of its 2015 Sales and Marketing plan which will also include a new national brand campaign, labeled "Slow Sips for the Fast Paced", which will target millennials, a rapidly growing segment of tea drinkers, by focusing on the importance of the concept of "tea time" as an important part of their day in the fast paced, information age that they live in today. Village Tea Company branded products have been sold in retail chains across the U.S. and Canada including Akins/Chamberlin® Natural Foods Markets, Vitamin Shoppe®, Whole Foods®, Winners® and Home Sense® stores throughout Canada, and many other independent specialty and grocery store retailers. The product is also available online via Amazon, the company's online store, www.villageteaco.com and other online retailers.
After spending the balance of 2014 focusing on its overall growth strategy and finalizing its recent acquisition, the company is now ready to aggressively re-introduce its beloved brand of tea to an ever expanding global market of tea lovers, who are looking, more than ever for premiumization, quality and functionality in their tea choices. Village Tea Company has always prided itself in offering great tasting premium products at a great value. The company's mission is to introduce the benefits of drinking loose leaf tea to the masses, not only the truly informed and health conscious consumer. Although the company will continue to focus on its existing sales footprint in health, nutrition and specialty grocery, with more people looking for viable and accessible health and wellness options, the company has decided to focus its sales efforts on new channels of distribution and new product offerings that can achieve these objectives. In the coming months the company plans to expand its footprint to focus on big box, grocery and chain drug stores by developing product offerings such as hot and iced tea K-Cups and a broader assortment of 16 count pyramid tea bags which it hopes will make our premium loose leaf tea more accessible to a broader audience. Due to multiple requests from restaurants, hotels and major food service providers the company is expanding its distribution into hospitality and food service as well. In fact, to launch this effort the company has decided to offer its' full portfolio of bulk tea flavors on Amazon and the company's website for consumers interested in bulk tea purchases. This will be followed shortly thereafter by a full introduction to food service providers. To meet the demands of this expanded sales push, the company is in the process of vetting qualified sales and distribution companies and individuals who specialize in this category to build and manage the anticipated growth over the course of the next 18-24 months
In addition to its new wholesale distribution strategy the company is also working diligently with its retail licensing partner, Village Tea Direct (VTD), on launching their first Village Tea Company branded retail concept store in 2015. Over the next 5+ years VTD plans to open and operate over 50+ retail stores in various formats as well as continuing to manage the brands e-commerce platform in an effort to create a dynamic and robust direct to consumer experience that will hopefully compliment Village Tea's mission to touch more customers through its wholesale distribution platform.
Janon Costley, the company's CEO stated, "We believe that Village Tea Company, as a young brand, has already established a relatively small but extremely loyal consumer base who are focused on leading healthy lifestyles and having a positive impact on the environment in which they live. As the world begins to focus more and more on health and wellness we hope that our expansion into new channels with new products will help to vastly increase the brands exposure and national sales footprint in this rapidly growing category by Q3 and Q4 of 2015."
To find Village Tea products at a retail location near you, visit: http://www.villageteaco.com.
About Village Tea Company Distribution, Inc
Village Tea Distribution Company, Inc ( www.villageteaco.com ) sources high-quality, unique teas with distinct flavor combinations and packages them under its Village Tea Company brand name in a variety of creative and earth-friendly ways. The Village Tea Company brand is currently sold in many major retailers throughout North America.
About AccelPath, Inc.:
The new mission of AccelPath, Inc. is to create a dynamic, vertically integrated, beverage holding company, through acquisitions, brand development, joint ventures, and exclusive sales and marketing agreements. The Company's planned strategy focuses on small revenue generating companies that have young, niche brands with superior products and high potential for growth in key domestic and international markets.
Certain statements in this news release may contain forward-looking information within the meaning of Rule 175 under the Securities Act of 1933 and Rule 3b-6 under the Securities Exchange Act of 1934, and are subject to the safe harbor created by those rules. All statements, other than statements of fact, included in this release, including, without limitation, statements regarding potential future plans and objectives of the company, are forward-looking statements that involve risks and uncertainties. There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements. Technical complications, which may arise, could prevent the prompt implementation of any strategically significant plan(s) outlined above.
SOURCE Village Tea Company; AccelPath, Inc.