NATIONAL HARBOR, Md., July 21, 2015 /PRNewswire/ -- Village Tea Company Distribution, Inc., a division of Accel Brands, Inc. (OTC-PINK: ACLP) announced that it has signed a a multi-year agreement with Guadalajara, Mexico based True Organics, S.A. DE C.V. for the rights to import and distribute Pura organic agave sweetener in the USA, Mexico, Canada, Europe, Central and South America. Pura is an exciting line of all natural organic agave sweeteners available in 16 Flavors. The product is competitively priced and will be available in 3 sizes (375ML, 750ML and 7ML Sachets) that are perfect for retail, food service and hospitality. Pura agave is the perfect complement for iced and hot coffees, specialty coffee beverages, cocktails, lemonades, smoothies, baking, pancakes and of course iced and hot teas! The product is certified organic, Low GI, Kosher, GMO free, Dairy free, Gluten free and Vegan. The Company plans to introduce Pura to the U.S. market in the natural and conventional grocery channels as well as the food service channel in the coming months. "The United States is a very important market for our products and we are extremely excited about the opportunity to work with a partner such as Village Tea Company, that truly understands our brand as well as the target market for our products in the U.S. marketplace," stated Themis Velgis CEO, True Organics.
U.S. demand for alternative sweeteners is expected to advance 3.3 percent a year through 2015, according to a report on the Alternative Sweeteners Market released by The Freedonia Group of Ohio. In 2010, the alternative sweeteners netted $1.2 billion. By 2020, sales are predicted to hit $1.6 billion. Stevia continues to be king of the alternative sweeteners, followed by agave nectar. Agave nectar is probably the most promising of the new natural sweeteners. According to the analyst, demand for agave nectar is projected to advance 8 percent annually to $22 million in 2015. Like stevia, agave nectar will benefit from a growing focus on natural foods, which has also driven a number of other trends in the broader sweetener market, such as rising use of less-refined sugars and evaporated cane, as well as the use of natural sugar substitutes that offer the advantages of alternative sweeteners.
As Village Tea Company Distribution continues to expand its footprint as a leading health and wellness lifestyle company, the addition of Pura is the perfect complement to the existing Village Tea Company portfolio of premium loose leaf teas and accessories. "Although our teas taste great without any additional flavor, we understand that many of our customers like to add a sweetener to their tea and if they are going to do so we wanted to be able to offer them what we feel is the best natural sweetener on the planet, Pura organic agave sweetener," stated Village Tea Company CEO, Janon Costley. In fact the Company is currently developing several seasonal gift packs that will include both Village Tea Company and Pura products. The Company plans to market and promote both brands at retail tasting events as a part of the launch efforts.
To find Village Tea products at a retail location near you, please visit: http://www.villageteaco.com.
About Village Tea Company Distribution, Inc.
Village Tea Distribution Company, Inc. ( www.villageteaco.com ) sources high-quality, unique teas with distinct flavor combinations and packages them under its Village Tea Company brand name in a variety of creative and earth-friendly ways. The Village Tea Company brand is currently sold in many major retailers throughout North America.
About Accel Brands, Inc.
The mission of Accel Brands, Inc. is to create a dynamic, vertically integrated, beverage holding company, through acquisitions, brand development, joint ventures, and exclusive sales and marketing agreements. The Company's planned strategy focuses on small revenue generating companies that have young, niche brands with superior products and high potential for growth in key domestic and international markets.
Certain statements in this news release may contain forward-looking information within the meaning of Rule 175 under the Securities Act of 1933 and Rule 3b-6 under the Securities Exchange Act of 1934, and are subject to the safe harbor created by those rules. In some cases forward-looking statements can be identified by terminology such as "may," "should," "potential," "continue," "expects," "anticipates," "intends," "plans," "believes," "estimates," and similar expressions. These statements are based upon current beliefs, expectations and assumptions and are subject to a number of risks and uncertainties, many of which are difficult to predict and include statements regarding the contribution of our distribution contracts and our future growth. The forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those set forth or implied by any forward-looking statements. Important factors that could cause actual results to differ materially from those reflected in the forward-looking statements include, among others, an inability to maintain the distribution agreements or for such agreements to generate the anticipated sales and other factors described in our report on Form 10-K for the year ended 10K for the Year ended December 31, 2014 and any other filings with the SEC. The information in this release is provided only as of the date of this release, and we undertake no obligation to update any forward-looking statements contained in this release on account of new information, future events, or otherwise, except as required by law.
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SOURCE Accel Brands, Inc.