Vilynx Appoints Advertising and Video Heavyweight Veterans to Its Advisory Board

MENLO PARK, Calif., Dec. 4, 2014 /PRNewswire/ -- Vilynx (http://www.vilynx.com), the premier video consumption and analytics platform that dramatically increases consumer video play rates and engagement times, today announced the appointment of key advertising, media, and video veterans – Jon Bond, Rich Roseman, and Ben Saitz – to the Vilynx Advisory Board. The new appointees bring more than 75 years of combined experience and insights to Vilynx from their current and former roles at Google, 21^st Century Fox, and Kirshenbaum Bond + Partners.

Vilynx offers publishers a better way to monetize their online video inventory. Publishers who have leveraged the Vilynx video summary technology have seen video play rates improve by more than three times the industry average, and engagement times improve by six times – driving significant revenue uplift back to them. Vilynx provides a discovery tool into each video, and offers consumers a new and better video viewing experience by eliminating the  'bait and switch' video thumbnails. Vilynx also provides an exceptional mobile video experience for consumers, and enables them to get to the video they want to watch, faster. The Vilynx mobile technology was developed to overcome the limitation of bandwidth plans and battery life of smart phones. The simple integration of one line of code will forever change the way viewers consume online videos.

"The appointment of such noted industry leaders to our Advisory Board validates the Vilynx promise to deliver the best video viewing experience for both publishers and consumers," said Juan Carlos Riveiro, CEO and co-founder, Vilynx. "The addition of Jon Bond, Rich Roseman, and Ben Saitz along with their combined experience and insights will further strengthen our ability to help publishers drive higher viewer engagement through an easier, simpler online video preview. Our rapid growth in terms of market adoption confirms that we are solving a big problem."

Newly appointed Vilynx Advisory Board members include:

• Jon Bond has more than 25 years experience, and is one of the advertising and marketing industry's most recognized thought leaders and entrepreneurs. Bond co-founded NYC advertising agency, Kirshenbaum Bond + Partners, where he pioneered guerilla marketing techniques and what would eventually become known as viral marketing, and led the firm to become the largest independently held agency in the U.S. He will advise and champion the Vilynx mission to increase digital video engagement.
• Rich Roseman, a global information technology executive for the media and entertainment sector focuses on creating and delivering powerful business solutions to complex industry challenges. He was formerly the Vice President and CIO of 21^st Century Fox, and has received numerous awards for the use of technology in TV sports production, including a Sports Emmy Award.
• Ben Saitz has a deep understanding of how to improve the customer experience and how to help businesses become the companies that customers love. Saitz previously worked for Google as Director of Media and Technology, where he was responsible for all Google Advertiser and Agency Technical Services for buy-side media, including YouTube, Google Display Network and platform products. He is currently Vice President of Customer Solutions, Medallia.

"Online video is here in a big way. I am excited to join the advisory board at Vilynx for a very simple reason: throughout my years in the online space whenever I have encountered technology that helps a user discover better content faster, and in a more elegant fashion – it always wins," said Ben Saitz, Vice President of Customer Solutions at Medallia. "Vilynx is simply a better user experience; it's a game changer for online video."

About Vilynx

Vilynx is the video consumption and analytics technology that dramatically increases consumer video play rates and engagement times. We are changing the way the world views videos by providing viewers with a visual "sneak peak" into every video before they hit play. Powerful analytics track, measure, and analyze customer video performance to help improve content, and keep viewers actively engaged. Vilynx is enhancing the static thumbnail by adding intelligent video previews. We offer simple integration with just one line of code, and access across a wide range of devices and platforms.

Vilynx is a privately held company backed by Ridgewood Capital and Joe Golden (former Accel GP). The company is based in Menlo Park, California, New York City and Barcelona. Follow us on twitter, like us on Facebook, read our blog, or learn more at http://www.vilynx.com.

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