Vilynx Introduces First Video Conversion Analytics for eCommerce Retailers

MENLO PARK, Calif., Dec. 30, 2014 /PRNewswire/ -- Vilynx (http://www.vilynx.com), the premier video preview platform that dramatically increases consumer video play rates and engagement times, today launched a first-to-market video conversion analytics product for eCommerce retailers. Based on the Vilynx video preview technology, the new video conversion analytics solution links desktop and mobile video views with real-time sales conversions, enabling brands to quantify and evaluate what video and its specific parts are visually driving consumers' purchases. Vilynx detects the precise interactions within a video that influence a customer's path to purchase, and gives eCommerce retailers the ability to run consumer-driven video campaigns that optimize sales and increase ROI. The Vilynx video conversion analytics technology along with the video preview solution can be implemented with only one line of code.

"Video consumption is a huge part of desktop and mobile eCommerce, and grows larger every day as consumers seek visual product information and reviews prior to purchasing," said Vilynx CEO and co-founder, Juan Carlos Riveiro. "Our video conversion solution empowers online retailers and brands with real-time business intelligence into consumer interaction within their video content, and allows them to optimize their media strategy to its full revenue potential."

Market opportunity
The introduction of Vilynx video conversion solution aligns perfectly with the rising tide of video consumption, and conversely, linked marketing. According to eMarketer, 51.9 percent of marketing professionals worldwide cite video as the type of content with the best ROI. Recently published research from Gartner also noted "mobile devices are increasingly becoming the first go-to device for communications and content consumption."

Benefits of the Vilynx Video Conversion Solution include:

• Enables eCommerce brands to link video views to consumer purchases for the first time.
• Identifies the specific parts of a video that are driving purchases, allowing merchants and video creators to tailor what is working and what is not when developing video campaigns.
• Ability to target and segment video previews tailored to specific audiences to build and deliver the preview that will maximize conversions in each of them, e.g. via geography, market vertical, etc.
• Machine-learning solution to best optimize the video preview by automatically changing out the highlighted clips that are not helping drive video views and conversions.

WaterField Designs, a maker of American handcrafted bags, recently implemented Vilynx video conversion analytics to further understand their customers' path to purchase and improve conversion rates. "We use the Vilynx preview technology to keep our customers engaged, and the video conversion analytics to let us know which videos lead to a specific purchase," commented Gary Waterfield, CEO and founder of WaterField Designs. "This lets us focus on creating videos that our customers appreciate, drive conversion, and lower our production costs. We now have a way of quickly measuring the effectiveness of our videos."

To learn more about Vilynx video conversion analytics, please visit http://www.vilynx.com.

About Vilynx
Vilynx is the video consumption and analytics technology that dramatically increases consumer video play rates and engagement times. We are changing the way the world views videos by providing viewers with a visual "sneak peek" into every video before they hit play. Powerful analytics track, measure, and analyze customer video performance to help improve content, and keep viewers actively engaged. Vilynx is enhancing the static thumbnail by adding intelligent video previews. We offer simple integration with just one line of code, and access across a wide range of devices and platforms.

Vilynx is a privately held company backed by Ridgewood Capital and Joe Golden (former Accel GP). The company is based in Menlo Park, California, New York City and Barcelona. Follow us on twitter, like us on Facebook, read our blog, or learn more at http://www.vilynx.com.

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SOURCE Vilynx

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