VIMTO Begins Pre-Ramadan Tour of Malls Across the Kingdom

Jul 10, 2013, 03:30 ET from VIMTO

DAMMAM, Saudi Arabia, July 10, 2013 /PRNewswire/ --

In-mall installations bring VIMTO's Ar Rawi Sweet Story Teller to life

In preparation for Ramadan, VIMTO, the number one selling cordial drink in the GCC, today began a multi-city tour of malls across the Kingdom of Saudi Arabia. Over the next two weeks, a specially designed VIMTO installation bringing to life "The Sweet Story Teller," or "Ar Rawi" in Arabic, will be located in six malls in Jeddah, Riyadh and Dammam.

"The Sweet Story Teller" installation, which is designed to resemble a family living room, sees the iconic drink transform into a narrator reliving cherished Ramadan memories and moments through the eyes of VIMTO, collected from generations of memorable sweet gatherings and celebrations. Shoppers visiting the stand will be greeted with a free chilled glass of VIMTO cordial, and will then be able to interact with the brand using iPads.

"VIMTO has been the favoured Ramadan drink for more than eight decades, and we look forward to sharing another joyous Holy Month with the people of Saudi Arabia," said Meshal Alkadeeb, VP Strategy and Business Development, Aujan Coca-Cola Beverages Company (ACCBC). "Every year we look for new ways to engage our millions of consumers across the Kingdom. This year we hope to capture people's imagination through the age old tradition of storytelling, which we have brought up-to-date through our fully interactive in-mall installation."

The VIMTO pre-Ramadan tour will visit the Andalus and Ghornata malls in Jeddah, the Al Haia and Sirafi malls in Riyadh, and the Daharan and Rashed malls in Dammam.

About Aujan Coca-Cola Beverages Company:

The Aujan Coca-Cola Beverages Company (ACCBC) is the authorised manufacturer of brands including Rani and Barbican, and is also the licensed manufacturer in the Middle East of VIMTO. It was established following a US$ 1 Billion joint venture between The Coca-Cola Company and Aujan Industries, which also led to the creation of Rani Refreshments, the global rights holder to brands such as Rani and Barbican. ACCBC currently operates from two manufacturing facilities in the Middle East, located in Dammam, Saudi Arabia, and Dubai, UAE.