VINCE CAMUTO UNVEILS WONDERBLOOM HAZE EAU DE PARFUM WITH GLOBAL BRAND AMBASSADOR AVA PHILLIPPE

The Amber Floral Gourmand scent introduces a dreamy new chapter to the beloved Wonderbloom collection.

NEW YORK, April 9, 2025 /PRNewswire/ -- Vince Camuto proudly introduces the latest addition to its celebrated fragrance portfolio, Wonderbloom Haze Eau de Parfum. A captivating evolution of the original Wonderbloom—which debuted to acclaim in April 2024—this enchanting new scent is embodied by Global Brand Ambassador Ava Phillippe, who stars in the campaign. Wonderbloom Haze offers a richer, more indulgent interpretation, weaving together edible delights with warm woody and floral notes to create a scent that is both ethereal and empowering.

"It has been such a delight to be part of the Vince Camuto family and to represent this incredible fragrance collection," said Phillippe. "This partnership has allowed me to embrace my individuality and femininity. I'm thrilled to continue this journey with Wonderbloom Haze and can't wait for everyone to experience its magic."

Building upon the luminous charm of Wonderbloom, Wonderbloom Haze opens with a radiant burst of juicy white peach and delicate orange blossom water, leading into a heart of lush, textural florals. The fragrance deepens into a warm, mesmerizing base of vanilla caviar, blonde cedarwood, crystallized amber, and musk—inviting wearers into a dreamlike world of sophistication and allure.

"Wonderbloom Haze is a journey through a fragrant paradise," says Firmenich Senior Perfumer Clément Gavarry, who crafted the scent. "With its splash of citruses, velvety florals, and rich amber warmth, this fragrance ushers in a new era of Wonderbloom magic—capturing the essence of an enchanting escape."

The campaign, a visual continuation of the Wonderbloom story, is brought to life by renowned photographer Shaniqwa Jarvis. Set in a mystical, dreamlike forest bathed in soft purple hues, the imagery perfectly encapsulates the scent's ethereal beauty. Phillippe's natural radiance and magnetic presence further amplify the fragrance's essence of confidence and femininity.

"We are thrilled to expand the Wonderbloom collection with Wonderbloom Haze and continue our partnership with Ava," said Lori Singer, President of Parlux, Ltd., "Ava's effortless elegance and authenticity embody the collection's spirit of individuality and self-expression. It has been an absolute joy to collaborate with her."

True to the collection's signature design, Wonderbloom Haze is housed in an organically shaped bottle that fits effortlessly in the hand. This edition is adorned with a sculpted amethyst-toned petal cap, forming a radiant crown that mirrors the fragrance's mystery and sophistication.

The 3.4 FL. OZ./100 mL Eau de Parfum Spray will retail for $102 and launch at Macy's, select retailers, and on vincecamuto.com in April 2025, with international releases rolling out in Spring/Summer 2025.

Fragrance Notes:
Top: Bergamot, White Peach, Orange Blossom Water
Heart: Tiger Lily, Vanilla Orchid, Wild Freesia
Base: Crystallized Ambrox®, Vanilla Caviar, Blonde Cedarwood, Musk

ABOUT VINCE CAMUTO
Vince Camuto is an aspirational lifestyle brand known for its signature craftsmanship and stand-out style. Sexy, bold and youthful, the acclaimed designer brand blends European styling with on-trend details and an element of sophistication. The brand has successfully transcended its distinctive women's collections and today offers a broad range of products including footwear, apparel and accessories for women, men and children, as well as fragrance and home decor. The brand can be found in department stores and specialty retailers across North America and select international regions, as well as, on vincecamuto.com.

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ABOUT PARLUX LTD.
Parlux Ltd. is an award-winning, Top 100 Beauty Company, renowned for creating and distributing globally recognized fragrance and grooming brands. Our portfolio includes Billie Eilish Fragrances, Paris Hilton Fragrances, Better World Fragrance House by Drake, Kenneth Cole, Vince Camuto, Steve Madden, WeWoreWhat, The Shop Men's Grooming Line, and more. As a full-service beauty powerhouse, we specialize in brand marketing, consumer engagement, and manufacturing, with a presence in over 80 countries and territories. Discover more at www.parlux.com and follow us on Instagram and LinkedIn.

PRESS CONTACTS:
Cameron Langhoff
Senior Manager, Global Consumer Engagement
Parlux Ltd.
[email protected]  

Richard Gallo
Senior Director, Beauty
Factory PR
[email protected]

SOURCE Parlux Ltd.