NEW YORK, March 22 /PRNewswire/ -- VINDICO™ Group, a division of BBE, announced today a video advertising platform partnership with VivaKi Networks designed to make the emerging digital video marketplace easier for advertisers to use. Under the terms of the agreement, VINDICO™ Group will provide its services to VivaKi agencies, including Mediavest, Starcom, Digitas, Moxie, ZenithOptimedia, Spark and Razorfish.
Since 2006, VINDICO™ Group has been providing major brand advertisers with standardized reporting and analytics for online video. To date, VINDICO™ Group has managed, tracked and served tens of billions of video impressions in a nascent, but rapidly growing market.
"VINDICO™ Group has been laying the foundation of the digital video marketplace for years. VivaKi's decision to write its name in this 'wet cement' is a clear sign that the demand side is getting serious about digital video," noted Matt Timothy, President of VINDICO™ Group. "Standardization is the final step in the acceleration of online video spend. By aligning with VINDICO™ Group, VivaKi is helping to shape the future of the digital video space."
"Our goal is simple," stated Timothy. "We want to make the Web a safe and effective vehicle for major TV advertisers to tell their stories."
"Six years ago, BBE made a bet on the future of the online video industry," commented BBE CEO and founder Matt Wasserlauf. "Today's announcement is one of the last pieces of the puzzle that needed to be in place to effect the maturation of this industry."
VINDICO™ Group was an integral partner in the recent VivaKi-led research initiative, "The Pool." That initiative brought together media industry elites, including leading publishers and some of the largest brand advertisers in the world. VINDICO™ Group's research and state-of-the-art analytics were critical to measuring consumer reaction to more than 30 Web-video ad formats.
"Online video is poised to become one of the most powerful touchpoints for marketers vying to engage consumers. Sources indicate that nearly 80 percent of Internet users are online video viewers; and people are spending about 137 minutes each week watching online videos," said Sean Kegelman, SVP, Partnerships and Ventures for VivaKi. "As marketers move into this space, they will benefit from the leadership of VINDICO™ Group, which has created the 'gold standard' for tracking and analytics in online video."
VINDICO™ Group helps marketers best leverage the capabilities within the online video platform. In so doing, VINDICO™ Group makes video advertising vastly more efficient and more relevant to advertisers' goals. As a newly separate division of BBE, the digital media authority, VINDICO™ Group is setting the industry standard by allowing advertisers to optimize online media buying and eliminate wasted media impressions.
About VINDICO™ Group:
As the first ad-serving and tracking platform dedicated exclusively to video, VINDICO™ Group allows advertisers to buy, serve, track and measure all of their online video ad activity. Since 2006, VINDICO™ has been the gold standard in online video platforms, providing standardized reporting and analytics for the online video industry. The power of online video isn't just the audiences it reaches and how it reaches them. Its strength also derives from its ability to track an ad campaign and precisely measure the campaign's effectiveness. For more information, please visit http://www.vindicogroup.com.
Founded in 2004 by CEO Matt Wasserlauf, BBE is the digital media authority. The company helps advertisers, content producers and content distributors navigate the constantly shifting terrain in the online video space. BBE's large-scale, online distribution network delivers original and syndicated content in a highly targeted, measurable way, making the online video space safe for advertising dollars. BBE's online video network of over 2,400 Web channel partners delivers content 24/7. Collectively, these publishers have the capacity to reach an enormous audience, carefully segmented by specific viewer demographics. Please visit http://bbe.com/.
VivaKi is part of Publicis Group (Euronext Paris: FR0000130577), the world's third largest communications group, the world's second largest media counsel and buying group and a global leader in digital and healthcare communications. With around-the-world activities spanning more than 104 countries on five continents, Publicis Group employs as many as 44,000 professionals. VivaKi aggregates the marketplace influence of five autonomous brands, including two global media agencies: Starcom MediaVest Group and ZenithOptimedia; two leading digital marketing agencies: Digitas and Razorfish; and a premiere futures practice: Denuo.
On behalf of its agency brands and their clients, VivaKi faces the market with a spirit of open collaboration to help identify and build technology, message distribution, audience aggregation and content solutions for the future. Sitting at the core of VivaKi is the VivaKi Nerve Center, which serves as a think tank, R&D center and testing ground to activate new pathways for clients to connect with consumers in an increasingly digital world. VivaKi also includes a Talent & Transformation Practice, which leverages the scale of the VivaKi brands to develop and deliver tools and approaches designed to attract, develop, train, motivate and reward the world's best people.
SOURCE VINDICO(TM) Group