STAMFORD, Conn., Oct. 15, 2015 /PRNewswire/ -- Brothers Shep and Ian Murray, chief executive officers and co-founders of vineyard vines®, announced today the company has partnered with the 35th America's Cup, the competition for the oldest trophy in international sport, to become the official style of the series through a collection of apparel and accessories. The initial capsule will debut this fall and kicks off a larger collection that will debut in Summer 2016.
"We are thrilled to announce our partnership with the America's Cup," said Shep Murray, vineyard vines CEO & co-founder. "The partnership was a natural fit and a wonderful complement to our preexisting sailing partnerships. The America's Cup is a prestigious event that combines a rich, long-standing heritage with ultra-modern technological advances in the sport of sailing."
Spanning Shep shirts, polos, ties, t-shirts, belts, and hats, the capsule will launch at the America's Cup World Series in Bermuda, running October 16-18, and will be sold online exclusively at www.vineyardvines.com at that time. Price points will range from $36.50 to $125. The upcoming October event in Bermuda will also mark vineyard vines' first on-site event activation in partnership with the America's Cup.
"Sailing has always been part of vineyard vines' DNA," said Ian Murray, vineyard vines CEO & co-founder. "We recognize that many of our customers share our love of the water, and that sailing is one of the places where they enjoy 'Every Day Should Feel This Good' moments."
In Summer 2016, the full vineyard vines + America's Cup product line, including men's, women's and children's apparel and accessories, will launch and be sold throughout the duration of the Louis Vuitton America's Cup World Series schedule and 35th America's Cup in 2017. The collection will be sold at select vineyard vines® stores, www.vineyardvines.com and via vineyard vines® activations at America's Cup events.
"The America's Cup is proud to be working with vineyard vines - the Official Style of the America's Cup," said Harvey Schiller, the Commissioner of the America's Cup. "vineyard vines brings a fun, fashionable approach to their collections and all are excited by their partnership with the America's Cup."
About vineyard vines
vineyard vines®, a company best known for its whimsical neckties and smiling pink whale logo, was founded in 1998 on Martha's Vineyard when brothers Shep and Ian Murray cut their ties with corporate America to start making ties that represented the Good Life. In addition to signature neckwear, vineyard vines offers a variety of clothing and accessories for men, women and children. Products are sold in over 600 specialty and department stores worldwide, through a seasonal catalog at 1.800.892.4982, online at vineyardvines.com and at over fifty freestanding stores. Connect with @vineyardvines via Facebook, Twitter and Instagram.
About the America's Cup
The America's Cup is the oldest trophy in international sport, dating back to 1851, when the yacht America, after which the trophy is named, beat the best of the British fleet in a race around the Isle of Wight, U.K. The trophy won on that day was donated in trust through a Deed of Gift and has since become a symbol of immense achievement. It is perhaps the hardest trophy in sport to win. In it's 165-year history, only four countries have managed to win the America's Cup.
The America's Cup is currently held by the Golden Gate Yacht Club in San Francisco, U.S.A.. On September 25, 2013, its team, ORACLE TEAM USA, completed the biggest comeback in sports to retain the trophy it had first won in 2010.
On December 2, 2014, Bermuda was named as the home of the 35th America's Cup, with the iconic Great Sound as the race course area where the new America's Cup Class boats (15-meter, foiling, wing-sailed catamarans) from each competing nation will race for the America's Cup in May/June 2017.
The America's Cup is honored to partner with Louis Vuitton as the title partner of the Louis Vuitton America's Cup World Series, the Louis Vuitton America's Cup Qualifiers and the Louis Vuitton America's Cup Challenger Playoffs. Louis Vuitton is also the presenting partner of the 35th America's Cup Match, presented by Louis Vuitton.
The America's Cup is also proud to be supported by BMW, Bremont, ORACLE, the Bermuda Tourism Authority, and Gosling's as well as: Appleby, BF&M, Butterfield, Butterfield & Vallis, Moet & Chandon, the Hamilton Princess & Beach Club, PwC and Sail Racing.
America's Cup updates are also available on your mobile device. Go to the App Store to download the official America's Cup App.
SOURCE vineyard vines