vineyard vines Co-Presents Festifall at University of Michigan

STAMFORD, Conn., Aug. 28, 2026 /PRNewswire/ -- vineyard vines, the American coastal lifestyle brand inspired by summers spent on Martha's Vineyard, is thrilled to announce its participation in the University of Michigan's Festifall this year as a co-presenting sponsor.

On-Site Activations
Through this partnership, vineyard vines will activate on-site at University of Michigan's largest annual student organization and campus involvement fair, engaging directly with students and community members during one of the university's most anticipated welcome-week events. Held during the first week of the fall semester, Festifall attracts more than 10,000 students to explore hundreds of student organizations, campus departments, and local vendors, with this year marking vineyard vines' first time participating. vineyard vines will be on-site to connect with the community members, support school pride, and give students an opportunity to discover and engage with the brand.

School Spirit x vineyard vines 

Co-presenting alongside Coca-Cola, vineyard vines will bring school spirit to life with a tent on-site showcasing officially licensed University of Michigan apparel alongside select pieces from its Fall Collection. As a brand built on celebrating the Good Life and creating memorable moments, vineyard vines will tap into Michigan pride through a mix of collegiate product and playful brand elements, including the whale mascot, stickers, pins, and whale hats. Students will also receive a 15% discount card to use on vineyard vines products.

In the weeks following Festifall, vineyard vines will be returning to campus to host a casting session in search of student ambassadors to be featured in their Spring Collegiate Campaign.

About vineyard vines
vineyard vines is an American coastal lifestyle brand inspired by summers spent on Martha's Vineyard. What began in 1998 with brothers Shep and Ian Murray cutting ties with corporate America to make ties representing The Good Life, is now an omnichannel global brand offering apparel, accessories, and home products for men, women, and children. Guided by its philosophy that Every Day Should Feel This Good, vineyard vines' high-quality collection of coastal essentials blends timeless New England style with modern comfort. The brand's products are available at vineyardvines.com and retail stores nationwide.

SOURCE vineyard vines