VINEYARD VINES CELEBRATES ITS FIFTH YEAR AS THE OFFICIAL STYLE OF THE HEAD OF THE CHARLES REGATTA

Lifestyle Brand Honors its New England Heritage with an Exclusive Collection Celebrating Rowing's Most Iconic Event

STAMFORD, Conn., Oct. 2, 2025 /PRNewswire/ -- vineyard vines, the lifestyle brand known for its smiling pink whale and signature coastal aesthetic, is proud to celebrate its fifth year as the Official Style of the Head Of The Charles Regatta (HOCR). Founded on Martha's Vineyard nearly three decades ago, vineyard vines' enduring partnership with HOCR is both a nod to its New England roots and a tribute to the community traditions that shaped the brand.

To mark the milestone, vineyard vines has released an exclusive HOCR collection, available online and in select stores, that captures the energy and timeless style of Boston's most celebrated rowing event. The limited-edition line features sweatshirts, short- and long-sleeve tees, hats, and ties designed with classic regatta colors, oar-inspired motifs, and vineyard vines' signature coastal flair, perfect for athletes, fans, and families alike. Additionally, vineyard vines will have an exclusive pop-up store on site during HOCR weekend.

"Being part of the Head Of The Charles year after year is more than just a sponsorship, but a tribute to the deep roots that we have here in New England," said Ian Murray, Co-Founder of vineyard vines. "HOCR has always been one of those special events that truly captures the energy and tradition of New England in the fall, and we're proud to be a part of it."

"I've been going to the Head Of The Charles since the late '80s, and we've had countless friends of the brand compete at the regatta throughout the years," said Shep Murray, Co-Founder of vineyard vines. "HOCR has such a rich legacy, and vineyard vines is proud to celebrate that tradition through our apparel and support for the athletes, families, and spectators who make it so special."

This year marks the fifth consecutive year that vineyard vines has partnered with HOCR, the world's largest and most prestigious rowing competition that brings hundreds of thousands of people to the bank of the Charles River every October. This ongoing partnership celebrates a mutual love for Boston and a shared commitment to the traditions, performance, and dedication that define both vineyard vines and HOCR.

"The vineyard vines brand has become a true part of the Head Of The Charles experience," said Tori Stevens, Executive Director of the Head Of The Charles Regatta. "As we celebrate our 60th year, it feels fitting to honor five years of partnership with a brand that so authentically reflects the tradition and timeless style of the regatta."

The HOCR x vineyard vines collection will be available online at vineyardvines.com, in select retail stores in Massachusetts, and on site at the vineyard vines tent at the regatta from October 17-19. The brand encourages all athletes and spectators to stop by their tent, located on the Charles River next to the Elliot Bridge enclosure (992 Soldiers Field Road, Boston, MA).

ABOUT VINEYARD VINES
A company best known for its smiling pink whale logo, vineyard vines was founded in 1998 on Martha's Vineyard when brothers Shep and Ian Murray cut their ties with corporate America to start making ties that represented the Good Life. In addition to signature neckwear, vineyard vines offers a variety of clothing and accessories for men, women and children. Products are sold in over 600 specialty and department stores worldwide, through a seasonal catalog at 1.800.892.4982, online at vineyardvines.com and at over 100 freestanding stores.

ABOUT THE HEAD OF THE CHARLES® REGATTA
The Head Of The Charles Regatta was founded in 1965 and is the world's largest three day rowing event, regularly fielding more than 11,000 athletes from around the world to compete in a full line-up of sculling and sweep rowing events. The ages of competitors range from 10-year-old youth rowers to athletes in their 90s, and the event is seen as a must-attend race for world class and Olympian rowers. More than 2,000 volunteers ensure that the event runs smoothly.

SOURCE vineyard vines