vineyard vines® teams up with Simon & Schuster for Whales For A Cause program

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Sep 20, 2017, 10:46 ET

STAMFORD, Conn., Sept. 20, 2017 /PRNewswire/ -- vineyard vines, the Connecticut-based apparel and accessories brand, announced that it has teamed up with Simon & Schuster to support Pajama Program as the sole recipient of their annual Whales For A Cause campaign. This is the third year of the program, and the first year that it will benefit Pajama Program. vineyard vines will donate one book to the program for every hashtag (#WhalesForACause) generated on social media, in addition to 200 pairs of pajama pants. Simon & Schuster will match the donation up to 1,000 books.

Pajama Program was founded to deliver good nights with the intention of providing good days. They want every child to feel the love and comfort that lets them escape into peaceful sleep, and to awaken empowered with the energy and resilience that can change every one of their days for the better. Pajama Program accomplishes this with the rather magical gifts of pajamas and books, ordinary objects that transform bedtime into a ritual of love, warmth, imagination and fun.

Brothers Shep and Ian Murray, CEOs and co-founders of vineyard vines, are thrilled to join together with such a reputable cause. "We admire the story of Pajama Program," said Ian Murray. "We also love that we are able to support a program that helps people not only on a national level, but a localized one, too."

"This partnership with Pajama Program was an easy choice," said Shep Murray, vineyard vines CEO & co-founder. "Giving back is a priority for us all at vineyard vines and Pajama Program truly gives meaning to the phrase 'the Good Life'. We are so grateful to their dedication and eagerness to help children who don't get as many opportunities."

"Books have the power to inspire and comfort," said Liz Perl, Chief Marketing Officer at Simon & Schuster. "We're proud to work with Pajama Program and vineyard vines to bring bedtime stories to children and teens in need, continuing our long-standing commitment to literacy initiatives."

vineyard vines®, a company best known for its whimsical neckties and smiling pink whale logo, was founded in 1998 on Martha's Vineyard when brothers Shep and Ian Murray cut their ties with corporate America to start making ties that represented the Good Life. In addition to signature neckwear, vineyard vines offers a variety of clothing and accessories for men, women and children. Products are sold in over 600 specialty and department stores worldwide, through a seasonal catalog at 1.800.892.4982, online at vineyardvines.com and at over ninety freestanding stores.

SOURCE vineyard vines