Viral Sensation THE MENSCH ON A BENCH Hits Retailers This Fall Adding More Fun To Hanukkah For Jewish Families

Jewish father, Toy Inventor, and Entrepreneur Neal Hoffman's family-inspired Mensch on a Bench Moves from the Basement to the Big Time

Nov 06, 2014, 12:00 ET from THE MENSCH ON A BENCH

CINCINNATI, Nov. 6, 2014 /PRNewswire/ -- What started as a small Kickstarter campaign based on the insight of a five-year-old Jewish child is about to become one of the "must-have" gifts for Jewish and interfaith families this holiday season.

Sold out last Hanukkah in just 10 days, THE MENSCH ON A BENCH, the brainchild of former toy marketing executive turned entrepreneur, Neal Hoffman, is ready to put more fun into Hanukkah for everyone this holiday season.  This Hanukkah, THE MENSCH ON A BENCH will be available at retailers such as: Target, Bed Bath and Beyond, Michaels, Barnes & Noble, Toys"R"Us, and more.

THE MENSCH ON A BENCH doll and accompanying book introduce children to the story and traditions of Hanukkah, while emphasizing the fine characteristics of a Mensch - a good and honorable person.

"The success of THE MENSCH ON A BENCH is a dream come true for me and my family," said Hoffman. "So many Jewish and interfaith children and families love the holiday season and appreciate all of the wonderful Christmas traditions.  We also know that so many Jewish families like ours have been eager to bring home a fun and warm character and story that can become their very own family tradition for many years to come."

THE MENSCH ON A BENCH is a 12'' plush doll with an accompanying hardcover storybook that explains Hanukkah from the view of "Moshe" the Mensch.  The book tells the story of Moshe the Mensch, who was in the temple when Judah and the Maccabees won an important war.  With only enough oil for one night, Moshe volunteered to watch over the Menorah while everyone else was sleeping, what a Mensch! THE MENSCH ON A BENCH doll holds the Shammash (leader) candle and is "magically" moved during each of the eight nights of Hanukkah to watch over the Menorah.

THE MENSCH ON A BENCH experience provides children with a fun yet tradition-filled doll and book that can be enjoyed for this and many more Hanukkahs to come.

"I'm thrilled with the reaction from the Kickstarter community, Jewish community, and now, from mass merchants as well," Hoffman said. "Equally satisfying is the joy that our family has experienced with THE MENSCH ON A BENCH, along with the letters, tweets and Facebook posts we have received from other Jewish and interfaith families.  For me and my family, this is such a fun and fulfilling ride."

For this Hanukkah, Hoffman added new pages to THE MENSCH ON A BENCH book to teach children the Hanukkah prayers and how to play dreidel.  There is even a page for children to write down their favorite holiday season memories and allow them to start an annual tradition.  For those who can't get enough of the Mensch, Hoffman has produced a limited number of life-sized 5-foot Mensches and is already hard at work on a Passover book titled, The AfikoMensch.  

To place an online order or for more information, please visit the website,, and connect with The Mensch on a Bench on FacebookTwitter, Instagram, and Pinterest.

Allison Katz
NOBL Communications

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