BOSTON, Jan. 6, 2016 /PRNewswire/ -- ViralGains, the leading online video software company for delivering consumer engagement and insight, announced today colossal growth in 2015 and a fresh Series A financing to fuel future success.
Concluding a record year in growth, customer success, and radical adoption of the company's technology, ViralGains grew its client base to include 36 Fortune 500 Brands, recorded year over year sales of 190%, and completed a first closing on a $12.3 million Series A financing to further fuel its growth plans in the coming years.
The $12.3 million Series A financing was led by Stage 1 Ventures, with additional support from 500 Startups, Hub Angels, Launch Capital, Pallasite Ventures, and a host of individual investors. The first closing was filed with the SEC today. Lead investor David Baum, Managing Director of Stage 1 Ventures said: "ViralGains is the clear leader in driving engagement and insight in video advertising. As marketing and advertising increasingly become data-driven activities, we see major trends towards performance-driven marketing. ViralGains stands at the intersection of mobile, social, and video, and is poised to become the leader of the new generation of performance-driven marketing technology companies."
With online video consumption growing by double digits, and eMarketer projecting US digital video advertising spending to grow from $7.8 billion in 2015 to $14.4 billion by 2019, ViralGains is poised for continued growth in coming years. "In two short years since winning the top prize in the MassChallenge Startup Competition from among 3,040 applicants, ViralGains has moved to the center of a new revolution in online video - a revolution defined by genuine consumer engagement, insight, and choice," said Tod Loofbourrow, CEO of ViralGains. "No longer do online video ads have to interrupt your mobile or web experience, but instead, they can deliver intelligent insights, a strong two-way conversation, and emotional storytelling in a way which puts you - the consumer - in control."
Marketers are increasingly being challenged to find new and creative ways to connect with viewers in an authentic, non-disruptive environment. ViralGains' choice-based video ad platform helps marketers do just that, and the customer results have been phenomenal. ViralGains customers include the most successful brands and agencies in the world, including 3 of the Fortune 10 and 36 of the Fortune 500, as well as numerous rapidly growing brands like Vistaprint.
Don LeBlanc, SVP and President at Vistaprint Corporate Solutions, says: "2015 was a transformative year for Vistaprint. With creative advertising in online video, powered by ViralGains, we started to fundamentally change the way people think about our brand. ViralGains' platform helped us engage over a million business consumers with our three-minute video ad 'The Postcard,' and drove 100,000 potential customers to our ecommerce site. ViralGains platform helped us drive a strong and authentic emotional connection with the right audience, and was a core partner in our brand transformation journey."
In addition to the most forward-thinking brands, ViralGains works with some of the strongest agencies in the media business, including Global Agency of the Year, Weber Shandwick. Weber Shandwick's Ian Cohen, President of Innovation and Content Creation and Global Executive Producer, said of this morning's announcement, "Our partnership with ViralGains has been important to our success as a global leader in content, media and storytelling with our clients. The digital world is incredibly noisy. Success requires powerful content and great stories. But it also takes smart insights, data-driven strategy and real-time measurement to make sure those stories get in front of the most highly engaged audience out there. When it comes to new and innovative approaches to distribution and consumer insight, ViralGains delivers for us and our clients. We're proud to partner with them."
ViralGains launched two new products in 2015 that played a critical role in the company's success. Both products give marketers deep insight into the consumers most engaged with their video. ViralGains Customer Sentiment Analysis Tool enables marketers to measure real-time sentiment from hundreds of thousands of engaged consumers during the course of a video campaign. Its Profiling Suite combines in-depth viewing, sharing, and engagement data with custom audiences on popular social networks. The insights gleaned from these products help marketers engage consumers by delivering video content to the people most likely to respond to the creative.
About ViralGains
ViralGains is a software company focused on making video advertising produce authentic relationships, insights, and results for brands, agencies, and consumers. ViralGains' mission is their conviction: they stand for freedom from mediocrity in advertising, they empower the voice of brands and people, and they do what others say cannot be done.
The ViralGains platform is the first of its kind that maximizes online video views, shares, and conversation in real time while measuring and optimizing viewer sentiment. ViralGains' collaborative technology was designed to help marketers and agencies of all sizes engage viewers in relevant, choice-based digital environments making it the first truly consumer-centered video distribution platform. ViralGains was founded in 2012 and is headquartered in Boston's beautiful Innovation District, with regional offices in New York, Chicago and Los Angeles.
Media Contact: Dan Levin, (617) 750-3227, [email protected]
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