VIRGO's Supplyside Health & Nutrition Network Names First Insights Awards Winners

May 01, 2013, 10:00 ET from VIRGO Publishing

NEW YORK, May 1, 2013 /PRNewswire-iReach/ -- VIRGO (, an information distribution company focused on the most innovative and complex business-to-business markets that fuel the U.S. and world economies, announced the winners of its inaugural SupplySide Insights Awards today.

The awards celebrate successful market launches driven by connected CPG supplier/formulator partnerships in beverage, omega-3 and cosmetics.

"Selecting the winning partnerships honored in our inaugural SupplySide Insights Awards program was a great challenge, as the finalists in all three categories—beverages, cosmetics and omega-3s—represented quite innovative and successful finished products that were born out of a desire to work synergistically in product development," said Heather Granato, vice president, content, VIRGO's SupplySide Health & Nutrition Network. "We spent a good deal of time looking at the breadth of the partnership, the science behind the ingredients and the consumer market response."

Winners were announced today at 9:30am at the opening presentation for SupplySide MarketPlace, which runs through tomorrow, May 2, at Jacob Javits Center in New York City.

The Beverage Insights Winner is:

Tipton Mills' Probiotic Instant Coffee, developed with Ganeden Biotech

The Cosmetics Insights Winner is:

COTY's Beyoncé Pulse NYC fragrance, developed with Symrise 

The Omega-3 Insights Winner is:

Swanson Health Products' OmegaActiv™ Super DPA Fish Oil, developed with Cyvex Nutrition/Omega Protein

"In recognizing an instant coffee that delivers beneficial probiotics, a celebrity-branded fragrance with a unique red velvet cupcake sensory component, and a dietary supplement incorporating a less known, but certainly essential, omega-3, our SupplySide content team congratulates the companies behind the product development. Next year's awards could very likely be focusing on products developed directly out of the buyer-seller connection that happens at SupplySide MarketPlace," Granato added.

About VIRGO:
VIRGO is an information distribution company focused on the most innovative and complex business-to-business markets that fuel U.S. and world economies. Our mission is to help business professionals break through the hype, ambiguity and information deluge they experience, by offering trustworthy guidance on the decisions they need to make — be that early in their decision making process, whilst making a purchase decision, or following the decision when a product, service or ingredient is in use. We do this in each of our networks by focusing on five key tenets that make their information journey fruitful: Content, Audience, Brands, User Experience and Performance Marketing.

With 19 brands including trade magazines and/or websites, trade shows and regional conferences, training and accreditation programs, and an expanding online platform, VIRGO leverages its events, publications, digital and other media to provide integrated solutions for professionals in industries including healthcare, natural products, telecommunications and self-storage.

Media Contact: Lara Piu VIRGO Publishing, 480-990-1101 ext 1068,

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