Virtual Gaming Site Stardoll and Burger King Corporation Team Up to Bring Real World Fashion to BURGER KING(R) Restaurants Nationwide!

LOS ANGELES and STOCKHOLM, October 4, 2010 /PRNewswire/ -- Stardoll (http://www.stardoll.com), the world's largest online entertainment destination for young women focused on fame, fashion and friends, together with Burger King Corp. today announced a promotion that brings Stardoll's unique virtual fashion and dress-up experience to real-world BURGER KING(R) restaurant guests throughout the United States in October.

Participating BURGER KING(R) restaurants will offer an exclusive fashion-inspired premium with each purchase of a BK(R) Kids Meal, while supplies last. The promotion will run in the United States from October 4-31st in approximately 7,400 BK(R) restaurants. The promotion ran earlier this year in 10,000 BK(R) restaurants located in more than 30 countries around the world including Austria, Cyprus, Denmark, Germany, Hungary, Italy, Malta, the Netherlands, Norway, Portugal, Spain, Sweden, Brazil, Mexico, Chile, Switzerland and the United Kingdom.

Available for a limited time only, the fashion-inspired premiums are based on Stardoll's unique "virtual paperdoll" dress-up experience and are the first ever physical offering available from the hugely popular virtual world. The toys allow girls to mix-and-match different fabrics to create unique looks for six different models in scenarios such as on the runway, at the park, on the mountain, or a party. Burger King Corp. will support the program through a fully integrated marketing campaign that will include television advertising, in-restaurant merchandising, custom packaging and online promotions.

"We're pleased to be partnering with Burger King Corp. to bring our virtual product to life," said Stardoll CEO Mattias Miksche. "Their reach is truly global and we're confident that millions of aspiring fashionistas throughout the United States will be excited to find the Stardoll dress up experience with real fabrics to inspire them in their BK(R) Kids Meals."

"The blending of digital and physical assets is a powerful combination for today's progressive brands," said Matt Palmer, Executive Vice President & General Manager of Stardoll North America. "This partnership will surely reveal the potent global impact this type of collaboration can accomplish." I look forward to seeing what we will achieve together.

ABOUT STARDOLL

Stardoll (http://www.stardoll.com/) is the world's fastest growing virtual entertainment and social gaming destination for teens and tweens. It's a virtual world where teens come together to create a "MeDoll" in their likeness, and express themselves through design, dress up and interacting with one another. Founded in 2004 by Scandinavian-born Liisa, who was inspired by a childhood passion for paper dolls, Stardoll has seen extensive growth over the past year to over 76 million registered users, enabling young women to hone their fashion and style skills through hand-crafted fashions, fashion houses and a massive number of celebrity dolls that are updated weekly. Stardoll, part, of the Stardoll Network, is headquarters in Stockholm, Sweden with offices in Los Angeles, New York, Chicago, London and Frankfurt, and is backed by tow of the world's top venture capital firms: Sequoia Capital and Index Ventures.

ABOUT BURGER KING CORPORATION

The BURGER KING(R) system operates more than 12,150 restaurants in all 50 states and in 76 countries and U.S. territories worldwide. Approximately 90 percent of BURGER KING(R) restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. In 2010, Fortune magazine ranked Burger King Corp. (BKC) among America's 1,000 largest corporations and Standard & Poor's included shares of Burger King Holdings, Inc. in the S&P MidCap 400 index. BKC was recently recognized by Interbrand on its top 100 "Best Global Brands" list and Ad Week has named it one of the top three industry-changing advertisers within the last three decades. To learn more about Burger King Corp., please visit the company's website at http://www.bk.com.

SOURCE Stardoll.com