PALM BEACH, Fla., Oct. 4, 2016 /PRNewswire/ -- Virtual Piggy Inc. (OTCQB: VPIG) partners with RED Interactive Agency, a global Customer Experience Agency, who has worked with such diverse brands as LEGO, Under Armour, Disney and GoPro. Their expertise spans brand development & campaigns, digital advertising, experience design, product innovation and mobile games – all of which makes them the ideal partner for VPIG's exciting new direction. "We have the patents, licenses, software and expertise to effectively drive the back end of VPIG's financial platform. Our banking and telco partnerships offer us the rails to execute what industry experts are telling us is a totally new way of executing Peer-to Peer financial transactions; RED gives us the front end capability to make the User Experience fresh, fun, and engaging to our 80 million plus 18 and under target demographic," says CEO John Coyne.
RED's strategic vision and planning process begins with an Immersion Workshop, where their cross-disciplinary team of creatives, strategists, technologists and user experience architects unpack the brand and product down to its essentials. Then, over the coming weeks, they will develop the strategy and vision of the VPIG platform and customer experience. RED's President, Donny Makower, was pleased to commence this partnership, having seen the potential of VPIG's new vision some months back. Donny states, "We're very excited to collaborate with a company that offers an opportunity to be a disruptive force in mobile payments while at the same time giving parents a chance to help their kids develop healthy spending habits."
Expect exciting new developments in the months to come, as VPIG and RED craft a revolutionary approach to spending and control. To learn more about RED visit http://ff0000.com
Virtual Piggy is a unique and novel mobile payment system in development that addresses the unmet needs of the under 18 market segment comprising of 80 million plus children in the US alone; that influence $260 Billion in annual spending. Our goal is to convert that influence to direct spending with the only COPPA (Child Online Privacy Protection Act) compliant financial platform available and marketed at web scale. To enable rapid market penetration and support we are partnering with banks and with telco partners to support billing, infrastructure and distribution. Included in our portfolio of services are full regulatory compliance in real time, individualized and customized parental controls that may be unique for every family, meta-data gathering on; use, frequency, location, personal peer networks and one to many marketing opportunities.
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SOURCE Virtual Piggy Inc.