MINNEAPOLIS, Nov. 7, 2017 /PRNewswire/ -- Queue-it, virtual waiting room software as a service (SaaS) that alleviates website overload, announced new statistics that reveal information about consumer behavior in regards to online shopping. The data brings to light how long customers are willing to wait online and how much traffic an online retail store receives before promoting a large shopping event.
Based on data pulled from its top ten retail ecommerce customers over the past year, Queue-it found that more than 80 percent of end users faced with a virtual waiting room were willing to wait online for up to one hour to enter a retail website and make a purchase. This shows that customers are willing to wait longer than retailers expect, and that time spent waiting can increase conversion rates as customers become more invested in the process, and more apt to follow through with a purchase.
Data also showed online traffic increases by 30 times during a large shopping event or national holiday, such as Black Friday. Additionally, retailers have found about 23 times more end users try to access a website in advance of a retail sale. This results in website failure due to it not being able to handle such heavy traffic. A virtual waiting room can alleviate this issue by creating a pre-queue.
"Observing and measuring consumer behaviors is key for any ecommerce business," said Queue-it chief technology officer, Martin Pronk. "By analyzing collective consumer experiences across ecommerce companies we are able to understand the needs of our retailers better, while providing key insights that can guide their digital strategy. This can in turn lead to smarter business decisions that will lead to increased revenue and more successful campaigns in the future."
Forrester predicts that online sales will account for 17% of all United States retail sales by 2022, up from 12.7% in 2017 (Forrester Data: Online Retail Forecast, 2017). In order for ecommerce retailers to capitalize on the increase in digital traffic, website performance must be optimized and maintained.
Queue-it's customer base includes a range of international ecommerce retailers such as Micro Kickboard, KicksUSA and TooFaced, which offer a variety of products to consumers online and in-store. These customers depend on Queue-it to help maintain their website function during business-critical sales and campaigns. Revenue garnered on these key days often makes the difference between profitable and not.
"We estimate a loss of $15,000 occurred on a key spring campaign day, based on approximately 30 percent of shoppers not being able to place orders due to website failure. The website couldn't handle the customer inflow. We realized we needed something else in place to protect our customers' online shopping experience and the company's overall revenue," says Jamie Rau, marketing director of Micro Kickboard.
Queue-it is the leading developer of virtual waiting room services to control website traffic surges by offloading visitors to an online waiting line environment. The company has offices in Copenhagen and Minneapolis. Its powerful software-as- a-service platform enables online ticket sales, retailers and public sector services across the globe to keep their systems online and visitors informed, capturing key revenue and online activity on their most business-critical days. Queue-it has had more than 2 billion end-users go through its virtual queues worldwide since the company's inception in 2010.
To learn more about Queue-it, please visit www.queue-it.com.