BOSTON, April 7, 2011 /PRNewswire/ -- What if retailers could improve customer service and save money, while also upgrading store POS equipment, to take advantage of today's technology and capabilities?  It is now possible through virtualization of the point-of-sale by centralizing POS applications at Corporate to enable a more agile, leaner, and more efficient environment.  We are in the midst of a major technology transformation and it begins at the point-of-sale.  

Today, due to massive investments in infrastructure, we now have robust network infrastructures available that are far more reliable and resilient than in the past.  The reliability of today's networks allows for the reality of Virtual POS and opens up other possibilities to further enhance the customer's shopping experience through guided selling and personalized promotions.

"We are at a strategic inflection point where the network is taking center stage," said Ken Morris, Principal of Boston Retail Partners.  "This enables a mobile world where consumers drive self checkout through smartphones, interact with friends in real-time on purchasing decisions, and receive personalized pricing and discounts as they are shopping.  This creates a win for the consumer through an enhanced shopping experience, and also for the retailer who may use less POS equipment in the stores thus avoiding additional costs."

Virtual POS enables the retailer to have a more agile environment and offer the customer a richer shopping experience while reducing expenses – isn't this what every retailer is working towards?

For more information about Virtual POS and to request a copy of Boston Retail Partner's latest White Paper REINVENTING THE STORE ENVIRONMENT: Virtualization of Retail Point-of-Sale, visit www.bostonretailpartners.com or email kfischer@bostonretailpartners.com.

About Boston Retail Partners: BRP is an innovative and independent retail management consulting firm dedicated to providing superior service and enduring value to our clients. BRP combines its consultants' deep retail business knowledge and cross-functional capabilities to deliver superior design and implementation of strategy, technology, and process solutions. The firm's unique combination of industry focus, knowledge-based approach, and rapid, end-to-end solution deployment helps clients to achieve their business potential.

SOURCE Boston Retail Partners