VIRURL Launches In Stream Ads for Bloggers

SANTA MONICA, Calif., May 16, 2013 /PRNewswire/ -- VIRURL, a Santa Monica start-up, launches In Stream Ads technology to publish relevant sponsored content directly into blogs.

Content publishers using VIRURL's technology receive an email once a relevant sponsored post matches their blog's audience. The publisher controls what is pushed through and advertised on their blog based on content, budget and cost per click.

"We are excited to give bloggers across the web a better tool to earn revenue, outside the traditional underperforming banner ad. Using VIRURL's Sponsored Posts, bloggers can launch a native sponsored blog post that both takes on the look and feel of the site and is categorically relevant to the reader," says Francisco Diaz-Mitoma Jr., cofounder and CEO of VIRURL.

Since these ad units are in fact blog entries, they look great on mobile, tablet and desktop. "This is as native as it gets," says Diaz-Mitoma.  "With this great ability also comes a great responsibility to make sure we only allow quality sponsored content on the web. We can't pollute the web." VIRURL states that 70% of its ads are rejected due to not meeting editorial guidelines.

VIRURL has created several products for the emerging "native advertising" space. "With the release of In Stream Ads, VIRURL is the first company to offer influencer driven recommendations, content widgets and now sponsored posts," said VIRURL Chairman and founding editor in chief at MSNBC.com, Merrill Brown.

Initially, the content matching will occur on a categorical basis but by the end of the year will be contextually matched.

Since VIRURL's staged protest against online banner ads in November 2012, the 10 person company incubated by INVENT Ventures, Inc. (OTCQB: IDEA) has signed up over 100,000 publishers and influencers and work with content creators in the media, entertainment and finance space looking to grow their audience.

About VIRURL
VIRURL is a native advertising company developing advertising technology to connect content owners with a targeted audience on the web. VIRURL has signed up over 100,000 influencers and publishers to earn revenue from distributing sponsored articles and sponsored videos. For more information about VIRURL, visit www.virurl.com.

About INVENT Ventures, Inc.
INVENT Ventures, Inc. (IDEA) is a publicly traded venture fund that builds and invests in transformative technology businesses. INVENT pursues ventures in the consumer Internet, mobile and biotechnology markets, and has built six companies at various stages of development. INVENT is headquartered in Santa Monica, California in the renowned Silicon Beach area. For more information on INVENT, visit www.invent.vc.

SOURCE INVENT Ventures, Inc.; VIRURL