TROY, Mich, Aug. 2, 2013 PRNewswire/ -- ViSalus, known for its mission of helping people transform their health and fitness through the Body By Vi™ 90-Day Challenge, announced second quarter 2013 sales of $101.5 million, a 3% sequential decrease from first quarter 2013 sales of $104.3 million. Prior year second quarter sales were $190.4 million. ViSalus had over 57,000 qualified independent promoters in North America at the end of the second quarter compared to over 70,000 promoters at the end of the first quarter. The Company also has nearly 4,000 qualified promoters internationally. Prior year second quarter ending promoter count was over 114,000.
Ryan Blair, Chief Executive Officer of ViSalus noted that, "We are focused on rebuilding the N.A. Promoter base through new products and incentives. At our national Vitality convention in July, we announced that ViSalus is innovating breakfast with a new patent pending, high protein, high fiber cereal – Vi Crunch TM Protein Super Cereal. Vi Crunch delivers maximum nutrition without excess sugar, salt or fat. To create breakfast variety, we will also release Vi Crunch Fusions, two nutritious toppings to add to Vi Crunch cereal or to eat as a standalone snack. We are bringing our innovation in flavor and nutrition to the $12 billion U.S. and Canadian cereal market."
Mr. Blair added, "During the second quarter we brought our Body By Vi Challenge™ to the U.K., our first market outside of North America. The U.K. is one of the most obese nations per capita in the world and our goal is to fight obesity one person at a time, 10 pounds at a time. We have had an excellent response to Promoter enrollment and to the Challenge in the U.K. and plan to continue our investments in new international markets."
Founded in 2005 with headquarters in Los Angeles, CA and Troy, MI, ViSalus is the company behind the Body by Vi™ Challenge, a 90-day personal health and lifestyle transformation platform. ViSalus champions personal victories and entrepreneurship through a social marketing model, premium products, and supportive global community. ViSalus is majority-owned by Blyth, Inc. (NYSE: BTH).
This press release contains "forward looking statements" within the meaning of the Private Litigation Securities Reform Act of 1995, including information about ViSalus's growth plans in North America and international expansion plans. Information about Blyth, Inc.'s consolidated financial results is contained in their press release titled "BLYTH, INC. REPORTS SECOND QUARTER 2013 SALES AND EARNINGS" dated August 2, 2013, which should be read in conjunction with this press release. Readers are directed to the Note about Forward Looking Statements in Blyth, Inc.'s press release, which is incorporated by reference into this press release.
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