VISINE® Launches New Innovations to Quickly Banish Red Eye

INTRODUCING VISINE® MAXIMUM REDNESS RELIEF FORMULA AND VISINE® RED EYE REMOVER APPLICATION FOR IPHONE® AND IPOD® TOUCH

Jun 23, 2010, 12:43 ET from VISINE

MORRIS PLAINS, N.J., June 23 /PRNewswire/ -- Now irritated, red eyes can get the fast, effective relief they need with the launch of NEW VISINE® Maximum Redness Relief Formula.  Plus, the free new VISINE® Red Eye Remover Application lets iPhone® and iPod® Touch users eliminate red eye from their photos in moments.  

New! VISINE® Maximum Redness Relief Formula features a fast acting redness reliever that GETS THE RED OUT™ in seconds, coupled with the exclusive HYDROBLEND™ Formula to soothe irritation and provide up to ten hours of comfort.  Now available in a range of VISINE® products, HYDROBLEND™ Formula acts like natural tears to provide long-lasting moisturization and protect against further irritation.

Often caused by late nights or environmental factors such as smoke, red eyes impact not only how people feel physically and how they feel they look, but they also have been shown to impact how people view each other. 42% of adults in a national survey* think that people with red eyes look sick, while 71% think they look tired, 38% think they look hung over and 20% found them to be unattractive.

VISINE® Maximum Redness Relief Formula leaves eyes refreshed and clear for a more positive reflection -- in the mirror and to the world.

Red Eyes ruining your photos?  VISINE® has you covered there too!

Just in time for the launch of iPhone® 4, banish dreaded red eyes from photos in a few quick clicks with the new, FREE, VISINE® Red Eye Remover application for iPhone® and iPod® Touch.  The fast, easy to use "Eye Dropper" tool GETS THE RED OUT™ of any photo on a user's device or Facebook page and then allows the user to share their red eye-free photos with friends.  A picture is worth a thousand words, don't let two of them be "red eye."

VISINE® Maximum Redness Relief Formula ($5.99 for 1/2 FL OZ) is available nationwide now at food, drug and mass merchandisers.  The VISINE® Red Eye Remover Application for iPhone® and iPod® Touch is available for FREE download at http://itunes.apple.com/us/app/visine-red-eye-remover/id377446730?mt=8

About VISINE®

VISINE® -- the #1 most trusted eye drop brand -- has an arsenal of eye care products that provide relief of redness as well as irritation due to dryness, fatigue, seasonal allergies and more so you can see the world with clear, comfortable eyes.  Whether at home, at work or at play, brighten your world with VISINE® and see the difference a drop can make.

*Wakefield Research Visine® Omnibus Survey, March 24 - April 5 2010.  

SOURCE VISINE