Vision Licenses Organic Liquid Hydrogen Carrier, Adds Fuel to Its Line of Hydrogen Solutions, Plans Nationwide Roll-Out

May 25, 2010, 08:30 ET from Vision Industries Corp.

LOS ANGELES, May 25 /PRNewswire-FirstCall/ -- Vision Industries Corp. (OTC Bulletin Board: VIIC), producers of the zero emission electric/hydrogen hybrid Tyrano™ truck, is pleased to announce that it has entered into an agreement with Asemblon Inc. of Redmond, WA, for an exclusive license to sell Hydrnol for fleet fueling. The focus will be on centralized or strategically located fuel centers for heavy duty, Class 8 commercial vehicles equipped with fuel cells as the primary power source, excluding hybrids and gas or diesel combustion engines, within the continental United States.

Vision believes that a national introduction of Hydrnol using existing service stations as detailed below would provide the first network facilitating coast-to-coast and border-to-border travel for fuel cell vehicles. Hydrnol might well be the game changer that allows for a commercially viable, nationwide hydrogen infrastructure roll-out, at one tenth the cost of compressed hydrogen.

Hydrnol is an organic chemical "carrier" for hydrogen transportation and storage. It is a simple, recyclable, rechargeable, organic molecule that carries hydrogen, which is released on demand through an onboard reactor. Hydrnol is liquid over a wide temperature range, and its safety is comparable to that of gasoline and diesel. It can be transported via pipelines and tanker trucks, it is stored at ambient temperature, and it is unpressurized. Hydrnol can provide hydrogen to both fuel cell cars and trucks at commercially viable prices, giving Hydrnol unparalleled worldwide potential.

Mr. Martin Schuermann, President and CEO of Vision explains, "Vision has built a very functional business model for local and regional delivery zero emission heavy duty big rig trucks with a duty cycle of up to 200 miles over an eight hour shift. To build a business model for line haul, coast-to-coast, zero emission big rig trucking -- there are three major obstacles to overcome. Hydrnol is the solution to two of those obstacles."

The first obstacle is getting a meaningful amount of hydrogen on board the truck. Current commercially viable technologies limit that amount to approximately 40 KG of compressed hydrogen, which effectively limits the range to a maximum of 400 miles in drayage applications. Hydrnol solves this problem by allowing Vision's trucks to carry 110 KG of hydrogen in an easy to handle liquid format, thereby providing up to 1,100 miles in drayage application or a 650 mile range at highway speeds. The hydrogen is released from the Hydrnol by way of an on board reactor. The spent fuel is directed to an onboard spent fuel reservoir, where it can be pumped out, taken to a centralized plant, and reloaded with Hydrogen at a more effective cost.

The second obstacle for building a line haul, coast-to-coast network for zero emission big rig trucking is the current lack of hydrogen refueling infrastructure. According to Larry Burns of General Motors; "A network of 12,000 hydrogen stations in the United States would put 70% of the U.S. population within two miles of a fueling station. If the stations cost $2 million each (estimates for the cost of a station range from $1 million to $4 million) the network would cost about $24 billion."

While that may be the case for an infrastructure rollout for fuel cell passenger vehicles, Vision looks at the big rig market from a different perspective. In 2006, the U.S. consumed 180.2 billion gallons of transportation fuels, of which 23.8 billion gallons (or 13.2%) were diesel consumed by combination highway trucks. There are approximately 1,200 diesel truck stops in the U.S., with Pilot Travel Center and Flying J established as the two largest truck stop chains, each utilizing approximately 300 stations to cover the U.S. from coast-to-coast and border-to-border.

Since Hydrnol is an easy-to-handle liquid, an infrastructure roll-out utilizing existing fueling equipment is very straightforward. Installing Hydrnol storage and dispensing infrastructure at an existing truck stop is estimated at $200,000 to $300,000 per station. Therefore, a 300 station, nationwide Hydrnol infrastructure rollout, accessing 13.2% of the U.S. transportation fuel marketplace can be completed for less than $100 million.

The third and last major obstacle for nationwide roll-out is the cost of fuel cells. Only a few years ago the cost for a fuel cell capable of sustaining a big rig at highway speeds for cross country driving exceeded $1,000,000. While limited commercialization has already brought that cost down to around $300,000, the projected upswing in volume and corresponding efficiencies in production are expected to bring that price down to around $20,000 at the time when Vision expects to begin its nationwide Hydrnol infrastructure commercial rollout.

Michael D. Ramage, Asemblon CEO & President added, "We view this agreement with Vision as the first step to improve highway truck transportation in the United States forever."

About Vision Industries Corp.

Vision is a developer of zero emission electric/hydrogen hybrid powered vehicles and turnkey hydrogen fueling systems. Vision's proprietary electric/hydrogen hybrid drive system combines the superior acceleration of a battery powered electric vehicle with the extended range provided by a hydrogen fuel cell. Vision uses major manufacturers as partners or sub contractors to produce its vehicles. This business approach avoids massive outlays of startup capital. Many regional, state and federal alternative energy programs in the form of grants, subsidies, tax credits and loans exist or are planned. For more information on Vision Industries Corp., please visit

Safe Harbor Statement

Matters discussed in this press release contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. When used in this press release, the words "anticipate," "believe," "estimate," "may," "intend," "expect" and similar expressions identify such forward-looking statements. Actual results, performance or achievements could differ materially from those contemplated, expressed or implied by the forward-looking statements contained herein. These forward-looking statements are based largely on the expectations of the Company and are subject to a number of risks and uncertainties. These include, but are not limited to, risks and uncertainties associated with: the impact of economic, competitive and other factors affecting the Company and its operations, markets, product, and distributor performance, the impact on the national and local economies resulting from terrorist actions, and U.S. actions subsequently; and other factors available from the Company.

SOURCE Vision Industries Corp.