WASHINGTON, June 20, 2012 /PRNewswire/ -- Visionista (www.visionista.tv), a trail-blazer in the new world of content and video marketing, won a Gold Stevie for Sales Video Campaign of the year, and a Silver Stevie for Employee Communications Video Campaign of the year at the 10th Annual American Business Awards Monday night. The Stevie Awards® are the world's premier business, awards and trophies were presented to honorees during the gala banquet on Monday, June 18 at the Marriott Marquis Hotel in New York. More than 500 nominees and their guests attended and the presentations were broadcast live by the Business TalkRadio Network.
Visionista, a firm established three years ago, and built on documentary filmmaking skills combined with 20 years of experience in corporate communications, competed against more than 3,000 other nominees, many from the world's largest traditional advertising agencies. The company's founder, Camilla Sullivan, accepted the awards in-person:
"A few years ago we had a vision to build a different kind of creative, communications agency – fusing the best of filmmaking with innovative corporate communications. We don't think business-to-business marketing has to be boring! These awards are wonderfully reassuring that by taking a different approach, we're on the right track," said Sullivan (@Camilla411).
Visionista's Silver Award was for the employee launch of a redefined brand message for the employees of TIAA-CREF (www.tiaa-cref.org) - a leading financial services organization with $487 billion in assets under management. The Gold Award was given for Capco Consulting (www.capco.com) a global business and technology consultancy and their "We Know Financial Services" sales campaign.
Finalists were chosen by more than 140 business professionals nationwide during preliminary judging in April and May. More than 150 members of 10 specialized judging committees determined the Stevie Award placements from among the Finalists during final judging.
"We do believe the agency landscape is changing, and to truly understand how to use film as an inbound marketing tool, is a specialization you can't achieve trying to be all things to all people. Original content is all we do."
Details about The American Business Awards and the list of Finalists in all categories are available at www.stevieawards.com/aba.
About the Stevie Awards®
Stevie Awards® are conferred in four programs: The American Business Awards(SM), The International Business Awards(SM), the Stevie Awards for Women in Business(SM), and the Stevie Awards for Sales & Customer Service(SM). Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide.
Learn more about The Stevie Awards at www.stevieawards.com.
Combining the best practices from business-to-business marketing leadership and documentary film making, Visionista has redefined the field of content marketing, each day exploring new possibilities and taking on challenging assignments with remarkable business results. Building upon years of Fortune 500 B2B marketing experience, Visionista has quickly built its unique and in-demand capabilities to meet the needs of financial, government, education and technology clients.
A rapidly-growing agency specializing in business-to-business marketing. Visionista's services range from high-end video production utilizing modern design and motion graphics to complex and integrated communications campaigns. The team brings the best of Fortune 500 corporate experience together with an extensive understanding of the unique needs of corporate and government clients to form an agency built on proven best practices. Visionista is a Women's Business Enterprise National Council certified Woman Business Enterprise, a Small Business Administration certified Woman Owned Small Business, and a Small Women and Minority certified organization.
To learn more about Visionista, please visit www.visionista.tv.
If you'd like more information about that topic, or to schedule an interview with Camilla Sullivan, please call Laura Rehbehn at 703-992-8655 or email Laura at [email protected]
CONTACT: Laura Rehbehn
PHONE: (703) 992.8655
FAX: (703) 462.8144