VACAVILLE, Calif., Nov. 28, 2016 /PRNewswire-USNewswire/ -- We are very excited to announce that Visit Vacaville has won a Gold Adrian Award for Website Design from the Hospitality Sales & Marketing Association International (HSMAI). In 2015, Visit Vacaville chose to rebrand its organization to better showcase the story of Vacaville through updated logos, taglines, and brand colors. As part of this rebranding initiative, Visit Vacaville partnered with Tempest Interactive Media to establish a new digital marketing platform that features Vacaville and the surrounding communities through a fully responsive website using cutting edge technology and user interface elements. By combining the new brand with an innovative and attractive website with best in class user interface features, Vacaville looked to increase engagement with core target audiences and drive tourism to the region.
"We are thrilled to be acknowledged with this fantastic honor," says Visit Vacaville CEO Melyssa Laughlin. "Our Digital Media Manager Janette Maack has worked tirelessly on the new site over the last year, and our collaboration with Tempest has been an amazing process. We are excited to be able to offer such a wonderfully immersive website experience to all of our visitors."
The new website's overall creative direction evokes the feeling of luxury and speaks to the influence of wine tourism through the use of rich aubergine and golden hues, while Vacaville's approachability and abundant activities shine through the use of imagery, artwork, and typography. Large-format photography and HTML5 HD videos immerse the visitor in the Vacaville experience on key pages, creating a memorable first impression. The ability to share content directly on social media platforms, showcase imagery posted on Instagram and Facebook, and provide user-friendly engagement points fosters extensive consumer interaction. The feature-rich, interactive event calendar keeps travelers and residents alike aware of exciting events happening in the community, fostering engagement across Visit Vacaville's target audience segments.
About the HSMAI Adrian Awards
The Adrian Awards began in 1957 and consider entries from every segment of the travel and hospitality marketing industry, including hotels, airlines, cruise lines, car rental companies, destinations and credit card companies, among others. Winners are selected from a field of more than 1,200 entries by senior industry and media experts. For more information, visit adrianawards.com.
If you would like more information about this topic, please contact Melyssa Laughlin at 707-450-0500 or email at firstname.lastname@example.org.
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SOURCE Visit Vacaville